Adobe Customer Journey Analytics

We use AEP, Target, and Adobe Customer Journey Analytics in every day practices. Primarily I use Adobe Target which has many great qualities along with a lot of flaws. The greatest being how slow the overall system is. It takes forever to load literally anything. Another flaw is when trying to select anything on the website to edit, it doesn't ever work properly and results in a lot of trial and error. It can get very frustrating.

• We are able to see the exact monetary value each campaign has had because of Adobe Customer Journey Analytics tracking

Adobe Target, Adobe Experience Platform and Adobe Audience Manager

Adobe Target, Adobe Experience Platform, Adobe Audience Manager

I utilize Adobe Customer Journey Analytics to collect information and gain insights into how customers are engaging with our Adobe Target test initiatives. It helps us iterate on target ideas and solve problems within testing campaigns.

• More granular tracking of customer engagement has been a huge benefit.

Adobe Target

Adobe Target, Adobe Experience Platform

As a consultant, I help clients maximize Adobe Customer Journey Analytics by unifying online and offline data for a complete view of customer interactions. Adobe Customer Journey Analytics addresses key challenges like data silos, inconsistent journey tracking, and event performance measurement. A key use case I worked on involved analyzing pre, during, and post-event engagement to optimize marketing efforts and improve ROI. By leveraging Adobe Customer Journey Analytics’s real-time segmentation and cross-channel insights, we provided data-driven recommendations that enhanced customer experiences and event success.

• 160 hours of cross analysis time spent by the team by leveraging a singular workspace
• Using Adobe Customer Journey Analytics we reduced the number of touchpoints for analysis from 12 to 1.

Adobe Analytics

Google Analytics

We use Adobe Customer Journey Analytics to measure performance across internal communications and campaigns, including email, push, and in-app messaging. This helps us better understand engagement and optimize our messaging strategy. We are currently expanding its use by integrating external marketing platforms, allowing us to connect the dots between internal efforts and broader cross-channel performance. This full-funnel view will help us attribute conversions more accurately and align internal and external messaging strategies to improve customer experience and campaign impact.

• It has been a slow process in getting CJA to work as intended
• From a positive perspective, it has allowed us to visualize our data much more quickly

Google Analytics 360 (discontinued) and Amplitude Analytics

it provides you a full funnel view of your conversion funnel. It helps visualize journey path between not only web analytic state up, but also off-line and sell stage data<div>

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• Journey analysis has helped us increase conversion through AB testing

Adobe Analytics and Attribution in Google Analytics

Adobe Target, Adobe Experience Manager