TrustRadius

Adobe Customer Journey Analytics B2B Edition vs. Airship

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
Airship
Score 8.5 out of 10
N/A
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
Pricing
Adobe Customer Journey Analytics B2B EditionAirship
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionAirship
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsContact Adobe for pricing information.—
More Pricing Information
Community Pulse
Adobe Customer Journey Analytics B2B EditionAirship
Considered Both Products
Adobe Customer Journey Analytics B2B Edition

No answer on this topic

Airship
Verified User
Anonymous
Chose Airship
They are the only Application/Push vendor we have used since I started w/ the company about 4 years ago. I believe we have sued them since 2016 or so.
Verified User
Anonymous
Chose Airship
Airship allows for more uses for a better value and is more of a focused outreach for the parishioners, and much easier to use with mobile devises.
Verified User
Anonymous
Chose Airship
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop …
RS
Raj Shah
Product Lead
Chose Airship
Airship have a very different set of features, we could not find an exact match of it.
Verified User
Anonymous
Chose Airship
Easy user interface and seamless integration. Great Customer engagement
DB
DeAnn Brandel
Office/Communications Manager
Chose Airship
Airship allows for more uses for a better value and is more of a focused outreach for the parishioners, and much easier to use with mobile devises.
Verified User
Anonymous
Chose Airship
We use Sailthru for emails. We have not used them for pushes so I can't compare the two.
Kailash Nagarajan | TrustRadius Reviewer
Kailash Nagarajan
Solutions Architect
Chose Airship
The above mentioned products were evaluated for initial RFQ process however Airship was awarded for the robustness and ease of use, and its strategy aligns with Vodafone's App usage engagement
Firman Syamsudin | TrustRadius Reviewer
Firman Syamsudin
Marketing Technology Lead
Chose Airship
Airship is superb in customer support against all others. Even though I feel CleverTap may be a better choice but probably will not be as easy as Airship when setting them up and operating it. As for MoEngage, the last experience I had was simply not good enough, but that was …
Verified User
Anonymous
Chose Airship
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than …
Brian L. Clark | TrustRadius Reviewer
Brian L. Clark
Senior Editor, Digital
Chose Airship
There was a time when we went off Urban Airship and went to Spreed. We were using Spreed's app, so there was much better integration on push notifications. The push notification took readers directly into the story. When we moved from Spreed to our own native app, we went back …
Best Alternatives
Adobe Customer Journey Analytics B2B EditionAirship
Small Businesses
Ortto
Ortto
Score 9.0 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Quadient Inspire
Quadient Inspire
Score 8.6 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Quadient Inspire
Quadient Inspire
Score 8.6 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Customer Journey Analytics B2B EditionAirship
Likelihood to Recommend
-
(0 ratings)
8.9
(0 ratings)
Usability
-
(0 ratings)
6.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Adobe Customer Journey Analytics B2B EditionAirship
Likelihood to Recommend
No answers on this topic
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
SA
Shahzeb Alam
Marketing Automations Specialist
Read full review
Pros
No answers on this topic
  • Setting up the target audience within Airship using attributes is one of my favorites.
  • Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
Firman Syamsudin | TrustRadius Reviewer
Firman Syamsudin
Marketing Technology Lead
Read full review
Usability
No answers on this topic
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.
Verified User
Anonymous
Read full review
Return on Investment
No answers on this topic
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
Kailash Nagarajan | TrustRadius Reviewer
Kailash Nagarajan
Solutions Architect
Read full review
ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.

Airship Screenshots

Screenshot of Screenshot of Screenshot of