Adobe Customer Journey Analytics B2B Edition vs. Totango
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Customer Journey Analytics B2B Edition | N/A | N/A | Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey. | N/A |
 Totango | Score7.8 out of 10 | N/A | Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024. | N/A |
| Adobe Customer Journey Analytics B2B Edition | Totango | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | Contact Adobe for pricing information. | Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support. | ||||||||||||||
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| Adobe Customer Journey Analytics B2B Edition | Totango | |||||||||||||||||||||||||
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| Customer Data Extraction / Integration |
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| Adobe Customer Journey Analytics B2B Edition | Totango | |
|---|---|---|
| Likelihood to Recommend | - | 9.1 |
| Likelihood to Renew | - | 7.3 |
| Usability | - | 8.6 |
| Availability | - | 9.9 |
| Performance | - | 8.8 |
| Support Rating | - | 7.7 |
| Online Training | - | 7.0 |
| Implementation Rating | - | 10.0 |
| Configurability | - | 8.2 |
| Ease of integration | - | 8.0 |
| Product Scalability | - | 9.8 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 8.0 |