Adobe Experience Manager vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Manager
Score 8.4 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Salesforce CMS
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
Adobe Experience ManagerSalesforce CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience ManagerSalesforce CMS
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Experience ManagerSalesforce CMS
Considered Both Products
Adobe Experience Manager
Chose Adobe Experience Manager
End to end capabilities as well as integrations with upstream and downstream systems to make work flows, easier and faster time to market
Chose Adobe Experience Manager
Ams support and great customer satisfaction
Chose Adobe Experience Manager
SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe
The integration with Analytics works perfectly and bring directly value really quickly
Target remains more complicated to set up, but can also bring a lot of value once integrated with …
Chose Adobe Experience Manager
Drupal and WordPress
Chose Adobe Experience Manager
It has great connectivity with Adobe Experience Manager, you send analytics data, OsGi, components, servlets, workflows, personalization.
Chose Adobe Experience Manager
WordPress, Joomla! and Notion
Chose Adobe Experience Manager
support both headless and traditional content mgmt capabilities
Chose Adobe Experience Manager
Adobe Marketo Engage and HubSpot CRM
Chose Adobe Experience Manager
Adobe Campaign and Adobe Target
Chose Adobe Experience Manager
AEM feels more enterprise ready
Chose Adobe Experience Manager
Adobe Experience Manager is what I use most frequently. While the other tools I listed above are important, they are ultimately a secondary tool utilized on a need by need basis where as AEM is what we use daily for content creation, content updates, content optimization, etc.
Chose Adobe Experience Manager
AEM is comparable to Sitecore and less agile than Bynder, but Adobe products were already being used across the org and adding AEM allowed us to link it all together.
Chose Adobe Experience Manager
They all do the same thing pretty much, but we are on the Adobe architecture so it made sense to go with AEM
Chose Adobe Experience Manager
RWS Tridion Sites
Salesforce CMS
Chose Salesforce CMS
Salesforce CMS is by far more capable to be tailored towards the need and critical aspects based on how our org is structured and work.

Integrations are also great! Critical data is easily being synced with other tools in tech stack.
Chose Salesforce CMS
Salesforce is magnificently more robust and functions much better when managing complex sales cycles with multiple individuals and products. With simple sales cycles and few products, Excel is a strong contender.
Chose Salesforce CMS
Salesforce CMS stacks up as a Customer management system because it has a more user friendly snd intuitive interface. The UX is better and more modern. It can be customised and extended. There are always learning opportunities and updates for the system so it keeps on …
Chose Salesforce CMS
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team …
Chose Salesforce CMS
I did not make the decision to use Salesforce. However, I am happy with its current implementation to manage our employees.
Chose Salesforce CMS
This fits into the mold with the other Salesforce services. Once you get used to the suite and the nuances of each platform, things become easy. Just read any documentation first, as jumping in will only get you so far, and the more connections with the other apps, the more …
Chose Salesforce CMS
We have only used Salesforce CMS in our organizations as we already use Salesforce CRM for sales, marketing and other purposes
Chose Salesforce CMS
Hubspot CSM is a bit easier to use, but not as strong for bigger markets like enterprise. Also, it's a bit annoying having to log into different platforms. Being able to do everything directly in Salesforce is pretty nice.
Chose Salesforce CMS
Salesforce more so compliments these products, rather than stacks against them. We don't have any products similar to Salesforce CMS, so in lieu of that, these are the products we were using that mesh the easiest with Salesforce CMS in terms of proceeding through the …
Chose Salesforce CMS
In my opinion, Salesforce CMS is the most complex of these offerings, and probably the most complex platform of its kind. It was selected by another stakeholder - I would likely have chosen something less expensive and more intuitive to use. The robust feature set is amazing, …
Chose Salesforce CMS
Salesforce CMS is way beyond the other tools in its performamce also
Chose Salesforce CMS
This is really the first time we had a platform such as SF, so we have nothing to which to compare it.
Chose Salesforce CMS
We used the Catalyst product of Totango. It was not great as it was hard to navigate, and it did not offer any reporting capabilities at all, nor did it speed up our day-to-day tasks.
Chose Salesforce CMS
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. …
Chose Salesforce CMS
Works well with others and I like the newer deployments which continue to make it even more useful and promotes efficiency and transparency.
Chose Salesforce CMS
Does everything I need in one place, so I don't have to use anything else, it integrates with everything I need as well.
Chose Salesforce CMS
I would say Zoho seemed very remedial when compares with the functionality of Salesforce CMS. Zoho might be better for those just starting out and don't need the full functionality of what Salesforce CMS is capable of. Used Zoho at a previous employment and I didn't think it …
Chose Salesforce CMS
I was uninvolved in my organization's CMS selection, but I used Freshdesk at another organization and generally prefer Salesforce CMS due to greater functionality and wider use cases. Unlike Freshdesk, Salesforce CMS is built for processes besides customer support ticketing, …
Chose Salesforce CMS
I have not researched other products. The last two companies I have worked for both used Salesforce CMS and had no intention of changing providers. I cannot think of a time where someone told me they did not like Salesforce CMS. When you have a solid solution like Salesforce …
Chose Salesforce CMS
Our company left Salesforce CMS for PipeDrive due to pricing for licenses.
Chose Salesforce CMS
Pulls data from Sales Cloud, Service Cloud, and Marketing Cloud to dynamically update content, we didn't want to use too many 3rd party tools that would expose our busines to threats
Chose Salesforce CMS
I used to use WebWave at my previous firm and felt like it was more for website creation rather than content sharing internally. I was also in a different role so I meant my needs at my last firm. My focus has changed and now Salesforce CMS is the best product for my team to …
Chose Salesforce CMS
Integration between the two is easy and superb
Chose Salesforce CMS
Integration with this tool are immensely incredible it make us efficient whenever we need to see the data of our client. It helps us to make our lives easier in terms of sending rates, follow-ups, Outbound call and more importantly constant assurance that we have our process on …
Features
Adobe Experience ManagerSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Adobe Experience Manager
8.4
Ratings
2% above category average
Salesforce CMS
10.0
Ratings
21% above category average
Role-based user permissions8.40 Ratings10.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Experience Manager
8.0
Ratings
4% below category average
Salesforce CMS
10.0
Ratings
27% above category average
API7.80 Ratings10.00 Ratings
Internationalization / multi-language8.10 Ratings10.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Experience Manager
7.5
Ratings
2% below category average
Salesforce CMS
10.0
Ratings
26% above category average
WYSIWYG editor7.40 Ratings10.00 Ratings
Code quality / cleanliness6.70 Ratings10.00 Ratings
Admin section7.00 Ratings10.00 Ratings
Page templates7.60 Ratings10.00 Ratings
Library of website themes7.30 Ratings10.00 Ratings
Mobile optimization / responsive design7.80 Ratings10.00 Ratings
Publishing workflow8.10 Ratings10.00 Ratings
Form generator7.60 Ratings10.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Experience Manager
7.3
Ratings
1% above category average
Salesforce CMS
10.0
Ratings
31% above category average
Content taxonomy7.70 Ratings10.00 Ratings
SEO support7.10 Ratings10.00 Ratings
Bulk management7.20 Ratings10.00 Ratings
Availability / breadth of extensions7.50 Ratings10.00 Ratings
Community / comment management7.10 Ratings10.00 Ratings
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Adobe Experience ManagerSalesforce CMS
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Medium-sized Companies
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Score 9.0 out of 10
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Enterprises
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User Ratings
Adobe Experience ManagerSalesforce CMS
Likelihood to Recommend
8.5
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Availability
8.6
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
7.2
(0 ratings)
8.0
(0 ratings)
Implementation Rating
8.7
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe Experience ManagerSalesforce CMS
Likelihood to Recommend
I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
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If you have a large customer base and a large amount of data on each of your customers, it is really strong in creating personalized content that your salespeople can use in their pitch meetings—and then setting up workflows for automated for lifecycle journey creations to automatically go out to customers.
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Pros
  • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
Read full review
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
  • easier way to make universal changes for multiple websites at a time (ie pushing out a new experience fragment to all as opposed to having to individually add to each site)
  • easier way to get site images to look and be sized exactly as I want directly from the site page editor
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  • Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
  • Salesforce Trailhead is robust but can be confusing and overwhelming.
  • I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.
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Likelihood to Renew
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
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Usability
Sure there are a few quirks in the interface, but once you learn them, building and editing pages is fast and efficient. Once you have the content and the planned design decided (how the pages will look and which components you will use), page builds and publishing are quick. I was able to build a 10-page specialized site with cards built using the list component in an afternoon
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Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Reliability and Availability
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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Performance
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
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Support Rating
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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In-Person Training
No answers on this topic
Since I attended training from one of our senior resource in organizations I didn't face any issues
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Online Training
No answers on this topic
N/A. I wasn't present for vendor-provided training.
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Implementation Rating
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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Alternatives Considered
SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe The integration with Analytics works perfectly and bring directly value really quickly Target remains more complicated to set up, but can also bring a lot of value once integrated with the rest of the Adobe platform The fact that the solution is Cloud services is also a big advantage for maintenance
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Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team members. Sonar was cheaper but Salesforce CMS is way more capable.
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Scalability
No answers on this topic
We've never run into issues no matter how many concurrent users!
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Return on Investment
  • Makes it easy to reuse components across multiple pages and site, which reduces the overhead needed to create all the individual components.
  • Improves business process agility by allowing users to easily create entirely new pages or content by using existing templates
  • Increases conversion rates across our sites by enabling a more consistent experience for users
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  • It has a smooth integration with Salesforce CMS application which can make it a positive for enhanced performance.
  • It may require extensive training for new joiners and that can become costly for the organization.
  • It also has automation features that reduce the distribution time by a significant number.
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ScreenShots

Adobe Experience Manager Screenshots

Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.