Adobe Experience Platform vs. SAP Business Technology Platform

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

SAP Business Technology Platform offers to run the cloud application without worries about availability and accessibility. This is helping us to enable the services that are really suited for us. For example, We have Cloud Identity Services that offer the capability to manage identity directory and also Identity provisioning functionality. Both functionalities helped us to manage the SSO and also enabled the auto-provisioning.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Authentication options - In the past, we needed to really leverage our own solutions for MFA and other security measures, but now, out-of-the-box these options are really good and readily available.
• Ease of use - the interface has been adjusted to be really easy on the eyes but also simpler, less convoluted, and really well thought out.
• Modernized SAP experience - compared to the old stuff, SAP is really modernizing all of the experiences. The new house style is rejuvenated, and the company is really becoming more likable compared to 10 years ago!
• SAP Discovery and Missions are a real treat to see what the upcoming costs are!

Incentivized

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• The almost mandatory use of HANA services to run CAP applications. It would be best to provide extensive support for other databases.
• The subspace landing page/cockpit is not so user friendly. Provides a lot of information and usually is hard to find where things are.
• Downtimes should be shorter.

Incentivized

It is useful when executed properly

Incentivized

Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Overall, I feel it is build toward as an SAP centric platform. Which is very proper direction for SAP as it is their competitive advantage. However, as a customer, I like to see the cost of the services to come down with the advance of underlay hardware capabilities. Licensing model can be streamlined for easier budgeting and consumption.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

I give it 9/10 because its customer support team is responsive and knowledgeable, providing clear guidance on complex issues. We contacted them several times; I want to give one example. When we had a problem with third-party integration, we reached out to them about the issue, and they provided a tailored solution for this.

Incentivized

Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.

Incentivized

1. Sometimes the licensing doesn’t make sense, e.g., Difficult to understand the license for ABAP cloud runtime. 2. When SAP Business Technology Platform workflow cost is very high but process automation which offers more features has less cost.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

SAP Business Technology Platform is easily connectable using standard solutions to the onpremise backend SAP systems. Services can be linked with each other and with SAP systems in a managed and secure way, while with the other products getting the data, access and networking done is cumbersome. Also we can make sure to have all cloud environments in the same region using the multi cloud approach wich reduces latency problems.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• Spending time to develop the application idea and visualize first before jumping to SAP Business Technology Platform and initiate development
• Take the time to test and validate architecture and data flows for the potential application or process to be developed on SAP Business Technology Platform
• Conduct regular assessment of usability, effectiveness of process turnover

Incentivized