Adobe Experience Platform vs. SAP Business Technology Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

SAP Business Technology Platform offers to run the cloud application without worries about availability and accessibility. This is helping us to enable the services that are really suited for us. For example, We have Cloud Identity Services that offer the capability to manage identity directory and also Identity provisioning functionality. Both functionalities helped us to manage the SSO and also enabled the auto-provisioning.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Services are operated by SAP with outstanding support, always giving a helping hand even if it is custom code or solution provided on the platform
• Services are easily connectable via standard approach to our backend SAP systems in SAP Rise/HEC
• Secure access using identities from our existing identity management helping us to safeguard data security from within SAP systems up to custom frontend applications

Incentivized

• the slowness of the website sometimes
• the structure

Incentivized

• Have specialized connectors for specific industry use case application
• Have seamless integration with data platform to create data application on the fly this includes both SAP and non-SAP products
• Create offline SDK and code editing studios to ease the development issues when working remotely

Incentivized

It is useful when executed properly

Incentivized

Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

Overall, I feel it is build toward as an SAP centric platform. Which is very proper direction for SAP as it is their competitive advantage. However, as a customer, I like to see the cost of the services to come down with the advance of underlay hardware capabilities. Licensing model can be streamlined for easier budgeting and consumption.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

I give it 9/10 because its customer support team is responsive and knowledgeable, providing clear guidance on complex issues. We contacted them several times; I want to give one example. When we had a problem with third-party integration, we reached out to them about the issue, and they provided a tailored solution for this.

Incentivized

Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.

Incentivized

1. Sometimes the licensing doesn’t make sense, e.g., Difficult to understand the license for ABAP cloud runtime. 2. When SAP Business Technology Platform workflow cost is very high but process automation which offers more features has less cost.

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

SAP Concur allows our staff to book, reimburse and remain spend audit compliant. Our Concur system takes feed from Workday and interacts with Credit card vendor. It also makes posting to Accounting and does clearing. SAP Business Technology Platform helped in establishing connection with all these different tools in real time. It helps in getting paid to the card service provider through our Bank through interface, which is built on SAP Business Technology Platform.

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• Infusing Generative AI capabilities easily into our solutions with existing talent with minimal learning curve, has been very impactful. We have been able resolve several challenges for our clients with AI capabilities, that we could not, previously.
• Integration Suite is quite extensive in capabilities for bringing together the IT landscape into a single ecosystem.

Incentivized