Adobe Experience Platform vs. Squiz Digital Experience Platform

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

Working with a large amount of web content where there is a need to focus on related content.

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Speed and efficiency
• Roles and content control
• Related content

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.

It is useful when executed properly

Incentivized

I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

Easier to work with

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
• Increased employee efficiency