Adobe Journey Optimizer vs. Campaigner

If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.

Incentivized

If you are a small business who just wants a passable service, this tool will suit you. It does have WYSIWYG tools to create emails and test sends are easy. It does a decent job of reporting too. If, however you are a larger company, I suggest you look elsewhere. There are plenty of other solutions that do this better (I liked My Emma from a previous position where we were doing small to medium sends) for less money and will actually provide decent customer service if you contact them

• pre built use case playbooks provide a basis for various trips
• provides customized messaging
• custom actions let different systems and databases be easily integrated

Incentivized

• Email Customization
• Contact Management
• Form
• Workflow Processes

Incentivized

• It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
• there is a window of time during the day that the audiences give out errors and you can´t see the estimates
• I should be able to select STO in campaigns, not only in journeys
• I should be able to select the email parameters when using campaigns

Incentivized

• Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
• Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
• Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.

Incentivized

I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.

Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.

Incentivized

Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.

Incentivized

Over five years I rarely had an interaction I was satisfied with. General tech support staff did not seem to be trained on anything but the basics of the system. They would open tech support tickets, give me a case # and then we would hear nothing. We still have open tickets from years ago. Software releases were never communicated. New features never announced. For an email marketing company they did not use email to communicate to me well at all. Every email I received was trying to sell me what I had already bought

Incentivized

Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time

Incentivized

Aweber - used this pre 2015. It did not provide a single opt in option. it allowed us to download our contact list into Excel but we could not re-upload any changes we made to cleanup or add to data. Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized

• Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
• Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.

Incentivized