Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
N/A
Conversica
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Pricing
Adobe Journey Optimizer
Conversica
Editions & Modules
No answers on this topic
Starter Edition
$1,499
per installation
Offerings
Pricing Offerings
Adobe Journey Optimizer
Conversica
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
The AJO UI is more intuitive. Oracle Cloud has a lot more functionality and robust capabilities. Marketing Cloud is mature. AJO does not offer a lot of OOTB capabilities.
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a …
Conversica allowed us to be more versatile and it was a lot more customizable than intercom. Intercom was limited in many ways where it did not allow us to make certain customizations or get the level of reporting that we needed. Conversica solved all this and the AI was a …
Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes …
We looked at automating our first response to inbound leads using automated emails from a Salesloft cadence. It works for the first email but then you're relying on your sales reps to pick it up from there. Conversica has that tenacity and persistency to keep on going until the …
One major advantage that Conversica has over the others is that we are able to send the first outreach from Conversica, instead of our own marketing email IP address.
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do …
Have not really used anything that actually does what Conversica does. Marketo and Pardot are similar only the fact that they automate email streams. But they don't use an AI to respond in a human-like way. Drift is similar only the fact that it uses an AI to respond, but it …
We haven’t looked at much but we considered Salesforce as a possible tool to help with keeping track of our leads. Wouldn’t have done what Conversica does for us though.
We didn't evaluate anything else like Conversica because it seemed to be the only AI of its kind out there. We have been using other solutions like email marketing software and drip campaigns, however, nothing has the capabilities that Conversica has. Out of our efforts, …
We evaluated SalesboxAI at the same time we were evaluating Conversica. We had a great experience with both and also talked with other people that were using Conversica in the process. We thought that Conversica had more time in service, as an AI was a real factor in …
Conversica is really in a category of its own. There isn’t anything like it on the market. We wanted a technology that would help us automate follow up in a strategic and thoughtful way and that we could trust to engage and follow up wisely. We found this in Conversica. It’s …
Again, I wasn't involved in this process, so I can not accurately rate how Conversica stacks up. I do know that when we first had Conversica it was AVA and coming up with our own script for each email campaign took quite a while and not as effective. I do like that Conversica …
If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.
Conversica is a good platform for us when used post event. It takes the Inside sales work out of following up on cold or potentially non-responsive leads and still allows us to create touchpoints with the leads. It has also worked fairly well as a follow up for media downloads on our site to gain additional interest or segmentation variables.
Conversation paths are realistic and drive action from the recipient despite being AI-driven.
Easy interface for sales reps to find, engage and convert leads who respond to the AI.
Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting.
We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation.
We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers.
We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply.
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.
Our CSM is great and always willing to help us try new ideas. She's always aware of what's happening on our account and will point out anything abnormal. She's also constantly looking at ensuring that we're making the most of everything that Conversica has to offer. Even though they're out of my time zone, they accommodate it meaning that I don't have to work out of hours to get support.
It takes a minute to get set up, but once you're good it doesn't take a ton of effort. I'd say we took 4-6 weeks to get lists built, people trained, things installed and the rest of the setup. Not the easiest thing, but far from the hardest software that I've ever installed that sits in Salesforce.
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time
Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes Conversica such an outstanding product.
Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
Increases the productivity of sales because they are spending their time working other leads.
Increase productivitiy of marketing because instead of running leads/customers through various marketing nurture campaigns etc, you can allow Conversica to do some of that work.
Increases the chances of surfacing opportunities in various low-level leads, lost opportunities and converting them to potential sales.
