Adobe Journey Optimizer vs. Hustle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 7.4 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Hustle
Score 6.1 out of 10
N/A
Hustle, headquartered in San Francisco, offers their mobile marketing platform emphasizing peer to peer texting and event or cause promotion. The platform is for higher ed, labor and non-profit, political causes, and also enterprises carrying out marketing efforts.N/A
Pricing
Adobe Journey OptimizerHustle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Journey OptimizerHustle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Journey OptimizerHustle
Considered Both Products
Adobe Journey Optimizer
Chose Adobe Journey Optimizer
Salesforce Marketing Cloud and Adobe Campaign
Chose Adobe Journey Optimizer
Salesforce Marketing Cloud
Chose Adobe Journey Optimizer
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Chose Adobe Journey Optimizer
Adobe Customer Journey Analytics
Chose Adobe Journey Optimizer
The AJO UI is more intuitive. Oracle Cloud has a lot more functionality and robust capabilities. Marketing Cloud is mature. AJO does not offer a lot of OOTB capabilities.
Chose Adobe Journey Optimizer
Adobe Journey Optimizer is a good tool to use when you can use it alongside other Adobe products.
Chose Adobe Journey Optimizer
Adobe Experience Platform, Adobe Customer Journey Analytics and Adobe Real-Time Customer Data Platform
Chose Adobe Journey Optimizer
Adobe Experience Platform and Adobe Acrobat Reader
Chose Adobe Journey Optimizer
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a …
Chose Adobe Journey Optimizer
We can do all the things in Adobe Journey Optimizer instead of multiple systems.
Hustle
Chose Hustle
I've heard of getthru.io (formerly Relay). Basically, it is just a copy of Hustle (maybe younger as well, not as experienced in the market). I didn't dive deep into their platform to get an idea of their capabilities or integrations. They do seem to have been (maybe) …
Chose Hustle
Hustle is a bit of a different animal when compared to various enterprise texting platforms like EZ Texting, Textel, Textio, etc. It's the best bet when you're trying to grow a membership base and provide responsive customer care, but may not be the best option if you're trying …
Chose Hustle
We have also used RAVE and Google Voice to send text massages. RAVE does not allow for one-to-one communication with recipients an Google Voice does not let you easily communicate with list of contacts and lacks the interface for canned responses. Neither provides the quality …
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User Ratings
Adobe Journey OptimizerHustle
Likelihood to Recommend
6.7
(0 ratings)
8.7
(0 ratings)
Usability
5.8
(0 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Adobe Journey OptimizerHustle
Likelihood to Recommend
If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.
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Great for sales, political, fundraising, and nonprofit outreach. You can engage with season ticket holders for renewal, reaching out to voters to ensure they know where to vote and when, fundraising for non-profits, universities, etc., as well as engaging with a community (any organization that has a following and would like to get in touch with them easily, it's great for!)
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Pros
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
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  • Very easy to start using
  • Excellent customer service
  • Immediate results
  • Very nice mobile apps
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Cons
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
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  • Salesforce integration could be more fluid, but at least they have one.
  • An Outreach or Salesloft integration would be amazing with a Hustle step added to a cadence.
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Usability
Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.
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No answers on this topic
Support Rating
No answers on this topic
As a cloud-based web app, you can expect the typical software as a service communication channel for support. They offer generous support via phone, email, and chat. As with anything, some issues can be solved by googling the problem and finding a resolution that was explained in detail by another user.
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Alternatives Considered
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time
Read full review
We have also used RAVE and Google Voice to send text massages. RAVE does not allow for one-to-one communication with recipients an Google Voice does not let you easily communicate with list of contacts and lacks the interface for canned responses. Neither provides the quality reporting that is available in Hustle.
Read full review
Return on Investment
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
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  • It has helped us get in front of new prospects easier.
  • It has improved communication with current customers.
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ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer