Adobe Journey Optimizer vs. Textedly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 7.5 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Textedly
Score 6.9 out of 10
N/A
Textedly is an SMS marketing communications platform from the company of the same name in Nashville, that enables users to advertise, promote, announce, and engage with audiences.
$24
per month (billed annually)
Pricing
Adobe Journey OptimizerTextedly
Editions & Modules
No answers on this topic
Bronze (1,200 messages)
$24
per month (billed annually)
Plus (2,400 messages)
$39
per month (billed annually)
Enterprise (4,200 messages)
$50
per month (billed annually)
Elite
$70
per month (billed annually)
Business (12,000 messages)
$140
per month (billed annually)
Silver (18,000 messages)
$210
per month (billed annually)
Premium (30,000 messages)
$350
per month (billed annually)
Offerings
Pricing Offerings
Adobe Journey OptimizerTextedly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Journey OptimizerTextedly
Considered Both Products
Adobe Journey Optimizer
Chose Adobe Journey Optimizer
Salesforce Marketing Cloud and Adobe Campaign
Chose Adobe Journey Optimizer
Salesforce Marketing Cloud
Chose Adobe Journey Optimizer
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Chose Adobe Journey Optimizer
Adobe Customer Journey Analytics
Chose Adobe Journey Optimizer
The AJO UI is more intuitive. Oracle Cloud has a lot more functionality and robust capabilities. Marketing Cloud is mature. AJO does not offer a lot of OOTB capabilities.
Chose Adobe Journey Optimizer
Adobe Journey Optimizer is a good tool to use when you can use it alongside other Adobe products.
Chose Adobe Journey Optimizer
Adobe Experience Platform, Adobe Customer Journey Analytics and Adobe Real-Time Customer Data Platform
Chose Adobe Journey Optimizer
Adobe Experience Platform and Adobe Acrobat Reader
Chose Adobe Journey Optimizer
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a …
Chose Adobe Journey Optimizer
We can do all the things in Adobe Journey Optimizer instead of multiple systems.
Textedly
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Adobe Journey OptimizerTextedly
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All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Journey OptimizerTextedly
Likelihood to Recommend
6.7
(0 ratings)
1.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(0 ratings)
Usability
5.8
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
Adobe Journey OptimizerTextedly
Likelihood to Recommend
If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.
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In my opinion, this program would be well suited for any business that wants to keep its employees engaged. It gives almost a personal touch to let them know about alerts, company activities, office closures, etc.
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Pros
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
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  • Real time updates.
  • Piece meal subscriptions.
  • Distribution of information.
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Cons
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
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  • When I delete someone from the system because they have left the company, I'd like to see them actually DELETED from textedly.
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Likelihood to Renew
No answers on this topic
From my experience, their customer service has been disappointing. They have not been willing to work with me and my needs. When pricing was significantly increased, I was not informed of this in advance. It simply increased and I discovered it by accident while reviewing my subscription.
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Usability
Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.
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Sometimes I wonder if I'm just overlooking something because it's so easy to use. It literally took no time to be up and running with this program.
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Support Rating
No answers on this topic
When I ask questions to customer service, the questions are not all answered. They do not come back with alternative suggestions for me and my subscription. They are not rude but only provide standard "answers" that it appears they have been coached to give
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Alternatives Considered
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time
Read full review
No answers on this topic
Return on Investment
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
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  • Textedly has freed up a lot of my time previously sending out individual messages to different contacts. With the built-in client database and the ability to quickly send off mass messages, I now have more time to focus on the areas of my business I'd been neglecting.
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ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer