Adobe Journey Optimizer vs. WhatCounts

If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.

Incentivized

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.

Incentivized

• pre built use case playbooks provide a basis for various trips
• provides customized messaging
• custom actions let different systems and databases be easily integrated

Incentivized

• We receive super customer service from a dedicated account representative.
• The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
• The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.

Incentivized

• It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
• there is a window of time during the day that the audiences give out errors and you can´t see the estimates
• I should be able to select STO in campaigns, not only in journeys
• I should be able to select the email parameters when using campaigns

Incentivized

• Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.

Incentivized

Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.

Incentivized

We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.

Incentivized

Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time

Incentivized

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized

• We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.

Incentivized