Adobe Marketo Engage vs. Convertro (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 Convertro (discontinued) | Score5.9 out of 10 | N/A | Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued. | N/A |
| Adobe Marketo Engage | Convertro (discontinued) | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Adobe Marketo Engage | Convertro (discontinued) | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Adobe Marketo Engage | Convertro (discontinued) | |
|---|---|---|
| Likelihood to Recommend | 6.9 | 1.0 |
| Likelihood to Renew | 9.0 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | - |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |