Adobe Marketo Engage vs. D&B Visitor Intelligence
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 D&B Visitor Intelligence | Score9 out of 10 | N/A | Based on the acquisition of Orb Intelligence, a solution to profile web visitors and deliver real-time personalization to enhance website engagement and turn unknown visitors into leads. D&B Visitor Intelligence pulls rich business data associated with cookies and IP addresses hitting a business website, providing a deeper profile of its digital traffic so that offline and online prospect data are in sync. | N/A |
| Adobe Marketo Engage | D&B Visitor Intelligence | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| Adobe Marketo Engage | D&B Visitor Intelligence | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Adobe Marketo Engage | D&B Visitor Intelligence | |
|---|---|---|
| Likelihood to Recommend | 6.9 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | - |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |