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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Marketo Engage

    Score8.1 out of 10
    N/AAdobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A

    Folloze

    Score7.7 out of 10
    Enterprise companies (1,001+ employees)
    Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
    Pricing
    Adobe Marketo EngageFolloze
    Editions & Modules
    Growth
    Pricing based on database size.
    per month
    Select
    Pricing based on database size.
    per month
    Prime
    Pricing based on database size.
    per month
    Ultimate
    Pricing based on database size.
    per month
    Folloze
    Contact Sales
    Offerings
    Pricing Offerings
    Adobe Marketo EngageFolloze
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Marketo EngageFolloze
    Considered Both Products
    Adobe
    No answer on this topic
    Folloze
    Chose Folloze
    Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality.
    Incentivized
    Chose Folloze
    Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
    Incentivized
    Chose Folloze
    In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater …
    Incentivized
    Chose Folloze
    Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or unbounce, …
    Incentivized
    Chose Folloze
    We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank …
    Incentivized
    Chose Folloze
    Folloze has a great account management team!
    Incentivized
    Chose Folloze
    Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
    Incentivized
    Chose Folloze
    More intuitive user experience, price point, and CSM options aligned to our budget.
    Incentivized
    Chose Folloze
    we used kapost back at my old company and it was very well perceived for content sharing internally in teams and all of marketing had access to it.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Marketo EngageFolloze
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    7.8
    993 Ratings
    Folloze
    -
    Ratings
    WYSIWYG email editor8.2902 Ratings00 Ratings
    Dynamic content6.8878 Ratings00 Ratings
    Ability to test dynamic content6.8857 Ratings00 Ratings
    Landing pages7.8920 Ratings00 Ratings
    A/B testing8.3905 Ratings00 Ratings
    Mobile optimization7.9877 Ratings00 Ratings
    Email deliverability reporting6.3961 Ratings00 Ratings
    List management8.8958 Ratings00 Ratings
    Triggered drip sequences9.1868 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    7.8
    961 Ratings
    Folloze
    -
    Ratings
    Lead nurturing automation8.4936 Ratings00 Ratings
    Lead scoring and grading8.7911 Ratings00 Ratings
    Data quality management6.6909 Ratings00 Ratings
    Automated sales alerts and tasks7.4863 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    7.7
    889 Ratings
    Folloze
    -
    Ratings
    Calendaring7.1719 Ratings00 Ratings
    Event/webinar marketing8.4850 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    7.5
    556 Ratings
    Folloze
    -
    Ratings
    Social sharing and campaigns7.8547 Ratings00 Ratings
    Social profile integration7.2375 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    8.0
    962 Ratings
    Folloze
    -
    Ratings
    Dashboards8.3904 Ratings00 Ratings
    Standard reports7.9942 Ratings00 Ratings
    Custom reports7.8897 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    7.9
    953 Ratings
    Folloze
    -
    Ratings
    API8.0821 Ratings00 Ratings
    Role-based workflow & approvals7.8698 Ratings00 Ratings
    Customizability7.9844 Ratings00 Ratings
    Integration with Salesforce.com9.3822 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.3283 Ratings00 Ratings
    Integration with SugarCRM7.2185 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    -
    Ratings
    Folloze
    7.7
    10 Ratings
    Automated routing and prioritization00 Ratings7.510 Ratings
    Customer interaction histories00 Ratings7.710 Ratings
    Syndicated content00 Ratings7.39 Ratings
    Personalization00 Ratings8.110 Ratings
    Engagement data tracking00 Ratings7.710 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    -
    Ratings
    Folloze
    7.4
    9 Ratings
    Ad campaign creation00 Ratings7.89 Ratings
    Display advertising00 Ratings7.49 Ratings
    Contextual advertising00 Ratings7.19 Ratings
    Social advertising00 Ratings7.39 Ratings
    Ad reporting and analytics00 Ratings7.59 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    -
    Ratings
    Folloze
    7.5
    10 Ratings
    Standard visitor segmentation00 Ratings7.410 Ratings
    Behavioral visitor segmentation00 Ratings7.610 Ratings
    ABM sales intelligence00 Ratings7.510 Ratings
    Intent Data
    Comparison of Intent Data features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    -
    Ratings
    Folloze
    7.2
    10 Ratings
    3rd party intent signals00 Ratings6.410 Ratings
    Downstream intent signals00 Ratings7.59 Ratings
    Account identification00 Ratings7.610 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Adobe Marketo Engage and Folloze
    Feature
    Adobe Marketo Engage
    -
    Ratings
    Folloze
    7.5
    9 Ratings
    Automated workflow & orchestration00 Ratings7.59 Ratings
    User Ratings
    Adobe Marketo EngageFolloze
    Likelihood to Recommend
    6.9
    (1145 ratings)
    7.3
    (48 ratings)
    Likelihood to Renew
    9.0
    (146 ratings)
    9.1
    (2 ratings)
    Usability
    8.0
    (98 ratings)
    8.0
    (48 ratings)
    Availability
    9.0
    (25 ratings)
    8.2
    (1 ratings)
    Performance
    9.0
    (30 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.6
    (89 ratings)
    6.4
    (41 ratings)
    In-Person Training
    10.0
    (12 ratings)
    -
    (0 ratings)
    Online Training
    6.7
    (29 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    10.0
    (37 ratings)
    9.1
    (2 ratings)
    Configurability
    6.0
    (6 ratings)
    5.5
    (1 ratings)
    Contract Terms and Pricing Model
    7.9
    (4 ratings)
    4.5
    (1 ratings)
    Ease of integration
    1.1
    (9 ratings)
    9.1
    (1 ratings)
    Product Scalability
    7.0
    (10 ratings)
    5.5
    (1 ratings)
    Professional Services
    9.4
    (3 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    8.2
    (7 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    8.2
    (6 ratings)
    9.1
    (1 ratings)