| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 Knak | Score8 out of 10 | N/A | Knak is an email marketing solution built to create emails and landing pages through Marketo. | $10,000 per year |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | Unlimited emails and landing pages. 100% self-serve. No hidden costs | ||||||||||||||
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| Adobe Marketo Engage | Knak | |
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| Considered Both Products | Chose Adobe Marketo Engage Marketo stands out above and beyond the platforms I've used. I haven't used anything like Oracle or Salesforce Marketing Cloud, however. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage We used the other product at a previous company and transitioned over to Marketo. Marketo has a high degree of customization and a visual interface that makes creation of complex campaigns much easier than the other product. We were restricted from the types of programs we … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Marketo Engage We needed a full marketing automation platform and not just an emails service provider. We needed to create campaigns and landing pages. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info | Chose Knak Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Marketo Engage | Knak | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Pre-Send Testing |
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| Adobe Marketo Engage | Knak | |
|---|---|---|
| Likelihood to Recommend | 6.9 | 10.0 |
| Likelihood to Renew | 9.0 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | - |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |
