Adobe Marketo Engage vs. LeanData

Adobe Marketo Engage

2,647 Reviews and Ratings

LeanData

44 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A
LeanData	Score10 out of 10	N/A	LeanData is a solution built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage.	N/A

Pricing

Adobe Marketo Engage

LeanData

Growth: Pricing based on database size.
per month
Select: Pricing based on database size.
per month
Prime: Pricing based on database size.
per month
Ultimate: Pricing based on database size.
per month

Standard: Contact Sales
Advanced: Contact Sales
Premium: Contact Sales
Enterprise: Custom

Pricing Offerings
Adobe Marketo Engage	LeanData
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

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Community Pulse
Key User Insights
	Adobe Marketo Engage	LeanData
Considered Both Products	Adobe Verified User Chose Adobe Marketo Engage While Adobe Marketo Engage is more complex and may require more training to be able to use all its features, but at the end it has more powerful features compared to HubSpot. Adobe Marketo Engage has a broader community in the B2B space and you can find you answers simply by … Incentivized Helpful? Melissa Davies Consultant in Marketing at HKJ Wealth Management (Marketing and Advertising, 51-200 employees) Chose Adobe Marketo Engage Eloqua Silverpop Manticore Helpful?	LeanData Mike Schnell Marketing Operations in Marketing at SmithRx (Hospital & Health Care, 501-1000 employees) Chose LeanData Salesforce flows are getting more and more powerful and similar to what LeanData does, but the routing function and territory mapping in LeanData is far superior to SFDC functionality, especially when it comes to the visibility and audit trails that it captures as people go … Incentivized Helpful? Verified User Chose LeanData LeanData solved all of our needs and allowed ownership and management we needed to scale our routing engine. We also loved working with the LeanData team and had an extremely positive experience with our sales rep and implementation team. I would want LeanData at any company I … Incentivized Helpful? Nancy Naretto Marketing Operations Director in Marketing at QAD (Computer Software, 1001-5000 employees) Chose LeanData We did not look at other solutions that I am aware of. Incentivized Helpful? Dean Rosenberg GTM Revenue Operations Manager in Information Technology at ChowNow (Restaurants, 201-500 employees) Chose LeanData LeanData Bookit replaced Chili Piper for us, and made it much easier to manage out routing for meetings since we were already using LeanData for routing. We have recently evaluated Qualified, and territory management/round robin logic is much simpler in LeanData. Incentivized Helpful? Verified User Chose LeanData We have routing cababilities in Marketo, Salesforce's out of the box Lea Routing Rules, and custom code. [LeanData] is by far the easier and most flexible for an agile business. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Marketo Engage

LeanData

Comparison of Email & Online Marketing features of Adobe Marketo Engage and LeanData
Feature	Adobe Marketo Engage 7.8 993 Ratings	LeanData - Ratings
WYSIWYG email editor	8.2902 Ratings	00 Ratings
Dynamic content	6.8878 Ratings	00 Ratings
Ability to test dynamic content	6.8857 Ratings	00 Ratings
Landing pages	7.8920 Ratings	00 Ratings
A/B testing	8.3905 Ratings	00 Ratings
Mobile optimization	7.9877 Ratings	00 Ratings
Email deliverability reporting	6.3961 Ratings	00 Ratings
List management	8.8958 Ratings	00 Ratings
Triggered drip sequences	9.1868 Ratings	00 Ratings

Comparison of Lead Management features of Adobe Marketo Engage and LeanData
Feature	Adobe Marketo Engage 7.8 961 Ratings	LeanData - Ratings
Lead nurturing automation	8.4936 Ratings	00 Ratings
Lead scoring and grading	8.7911 Ratings	00 Ratings
Data quality management	6.6909 Ratings	00 Ratings
Automated sales alerts and tasks	7.4863 Ratings	00 Ratings

Comparison of Campaign Management features of Adobe Marketo Engage and LeanData
Feature	Adobe Marketo Engage 7.7 889 Ratings	LeanData - Ratings
Calendaring	7.1719 Ratings	00 Ratings
Event/webinar marketing	8.4850 Ratings	00 Ratings

Comparison of Social Media Marketing features of Adobe Marketo Engage and LeanData
Feature	Adobe Marketo Engage 7.5 556 Ratings	LeanData - Ratings
Social sharing and campaigns	7.8547 Ratings	00 Ratings
Social profile integration	7.2375 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Adobe Marketo Engage and LeanData
Feature	Adobe Marketo Engage 8.0 962 Ratings	LeanData - Ratings
Dashboards	8.3904 Ratings	00 Ratings
Standard reports	7.9942 Ratings	00 Ratings
Custom reports	7.8897 Ratings	00 Ratings

Comparison of Platform & Infrastructure features of Adobe Marketo Engage and LeanData
Feature	Adobe Marketo Engage 7.9 953 Ratings	LeanData - Ratings
API	8.0821 Ratings	00 Ratings
Role-based workflow & approvals	7.8698 Ratings	00 Ratings
Customizability	7.9844 Ratings	00 Ratings
Integration with Salesforce.com	9.3822 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.3283 Ratings	00 Ratings
Integration with SugarCRM	7.2185 Ratings	00 Ratings

User Ratings
	Adobe Marketo Engage	LeanData
Likelihood to Recommend	6.9 (1145 ratings)	10.0 (11 ratings)
Likelihood to Renew	9.0 (146 ratings)	- (0 ratings)
Usability	8.0 (98 ratings)	- (0 ratings)
Availability	9.0 (25 ratings)	- (0 ratings)
Performance	9.0 (30 ratings)	- (0 ratings)
Support Rating	8.6 (89 ratings)	9.1 (4 ratings)
In-Person Training	10.0 (12 ratings)	- (0 ratings)
Online Training	6.7 (29 ratings)	- (0 ratings)
Implementation Rating	10.0 (37 ratings)	- (0 ratings)
Configurability	6.0 (6 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.9 (4 ratings)	- (0 ratings)
Ease of integration	1.1 (9 ratings)	- (0 ratings)
Product Scalability	7.0 (10 ratings)	- (0 ratings)
Professional Services	9.4 (3 ratings)	- (0 ratings)
Vendor post-sale	8.2 (7 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (6 ratings)	- (0 ratings)