Adobe Marketo Engage vs. Marketing Optimizer
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 Marketing Optimizer | Score9.8 out of 10 | N/A | Marketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking. | $249 per month |
| Adobe Marketo Engage | Marketing Optimizer | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage. | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Adobe Marketo Engage | Marketing Optimizer | |
|---|---|---|
| Likelihood to Recommend | 6.9 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | - |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |