Adobe Marketo Engage vs. Numerator TruView
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 Numerator TruView | Score10 out of 10 | N/A | Numerator TruView (formerly InfoScout Insights) is a business and marketing analytics and intelligence platform providing shopper profiles and customer segmentation, omnichannel (e.g. physical store and ecommerce store) sales and receipt analysis, promotion and sale success analysis, lapsed shopper or brand locating and analysis, and other shopper and brand analytics of interest to retailers. | N/A |
| Adobe Marketo Engage | Numerator TruView | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Adobe Marketo Engage | Numerator TruView | |
|---|---|---|
| Likelihood to Recommend | 6.9 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | - |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |