Adobe Marketo Engage vs. Propensity
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 Propensity | Score7 out of 10 | N/A | Propensity is an ABM platform that delivers contact-level attribution. It is used to run omnichannel account-based marketing campaigns, and to see who’s interacting with a brand while sending accurate, high-intent leads directly to sales. | $1,000 per month |
| Adobe Marketo Engage | Propensity | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | Plans include an unlimited user model and do not charge based on user count. | ||||||||||||||
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| Adobe Marketo Engage | Propensity | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Adobe Marketo Engage | Propensity | |
|---|---|---|
| Likelihood to Recommend | 6.9 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | - |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |