Adobe Marketo Engage vs. MarketingCloudFX
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Marketo Engage | Score8.1 out of 10 | N/A | Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles. | N/A |
 MarketingCloudFX | N/A | N/A | MarketingCloudFX, WebFX's proprietary digital marketing platform, is used to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. With features such as LeadManagerFX, CallTrackerFX, and AnalyticsFX, it reveals where a company's marketing investment is going. | $875 per month |
| Adobe Marketo Engage | MarketingCloudFX | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules |
|
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Marketo Engage | MarketingCloudFX | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| |||||||||||||||||||||||||||||||
| Lead Management |
| |||||||||||||||||||||||||||||||
| Campaign Management |
| |||||||||||||||||||||||||||||||
| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||||||
| Platform & Infrastructure |
| |||||||||||||||||||||||||||||||
| Adobe Marketo Engage | MarketingCloudFX | |
|---|---|---|
| Likelihood to Recommend | 6.9 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 8.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 8.6 | - |
| In-Person Training | 10.0 | - |
| Online Training | 6.7 | - |
| Implementation Rating | 10.0 | - |
| Configurability | 6.0 | - |
| Contract Terms and Pricing Model | 7.9 | - |
| Ease of integration | 1.1 | - |
| Product Scalability | 7.0 | - |
| Professional Services | 9.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 8.2 | - |