Adobe Mix Modeler vs. Coremetrics / IBM Digital Analytics (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Mix Modeler | N/A | N/A | Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned,… | N/A |
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
| Adobe Mix Modeler | Coremetrics / IBM Digital Analytics (discontinued) | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Mix Modeler | Coremetrics / IBM Digital Analytics (discontinued) | |
|---|---|---|
| Likelihood to Recommend | - | 7.0 |
| Likelihood to Renew | - | 5.8 |
| Usability | - | 9.0 |
| Availability | - | 10.0 |
| Performance | - | 8.0 |
| Support Rating | - | 2.3 |
| Online Training | - | 7.1 |
| Implementation Rating | - | 9.9 |
| Configurability | - | 8.0 |
| Product Scalability | - | 9.0 |