Adobe Real-Time Customer Data Platform vs. Hightouch
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Real-Time CDP | Score8.1 out of 10 | N/A | Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale. | N/A |
 Hightouch | Score8.3 out of 10 | N/A | Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository, Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse. | $350 per month |
| Adobe Real-Time CDP | Hightouch | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||