Adobe Real-Time Customer Data Platform vs. Pulsar RESEARCH

Adobe Real-Time Customer Data Platform is well suited for organisations that have extensive PII data with attributes & consumer behaviors. Also, who wants to run omnichannel customer acquisition and focus on middle- or low-funch campaigns? Also, having multiple digital assets (i.e., website, mobile application, CRM, SMS campaign channels, etc).

Incentivized

Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.

Incentivized

• Real time segmentation and profiling on high volume of customer data
• Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
• Data governance of customer data in the platform, down to attribute based access controls
• Activation across paid media, marketing automation and experience optimization platforms
• Easy to use interface for marketers

Incentivized

• Social listening across multiple platforms
• Identifies target audiences with easily understood data visualizations
• Provides customizable, engaging reports with impressive quality assets

Incentivized

• Some features that are not yet released to all customers are necessary to manage cases like device sharing
• The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
• There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect

Incentivized

• Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
• Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
• They should do away with the need to have to use boolean information in order to access deeper dives into searches.

Incentivized

Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use. Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue.

Incentivized

Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?

Incentivized

Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc.

Incentivized

Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.

Incentivized

• it has allowed us to gain more insights into our profiles
• we have been able to manage our schemas with ease

Incentivized

• Ease of use
• Great data visualization options
• Increased client engagement during reporting and presentations

Incentivized