| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Real-Time CDP | Score8.1 out of 10 | N/A | Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale. | N/A |
 Salesforce Data Cloud | Score8.1 out of 10 | N/A | Salesforce Data Cloud (formerly Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM. | $108,000 per year per org |
| Adobe Real-Time CDP | Salesforce Data Cloud | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business. | — | ||||||||||||||
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| Adobe Real-Time CDP | Salesforce Data Cloud | |
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| Considered Both Products | | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
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| Adobe Real-Time CDP | Salesforce Data Cloud | |
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| Likelihood to Recommend | - | 7.1 |
| Usability | - | 8.0 |