Adobe Real-Time Customer Data Platform vs. SparkToro
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Adobe Real-Time CDP | Score8.1 out of 10 | N/A | Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale. | N/A |
 SparkToro | Score7.2 out of 10 | N/A | SparkToro, headquartered in Seattle, aims to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience(s). They state their dataset contains 70+ million public web+social profiles, with a search tool, available to try for free. | $50 per month |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business. | 25% discount for annual plans. | ||||||||||||||
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