Adobe Social

Adobe Social

58 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Social	Score8 out of 10	N/A	Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…	N/A

Pricing

Adobe Social

No answers on this topic

Pricing Offerings
Adobe Social
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Adobe Social
Considered Both Products	Adobe Verified User Chose Adobe Social I don't really use many types of Adobe products however I used photoshop in the past and in terms of similarities they don't have much since it is for different purposes. The one thing they are great at is functionality. Many features and ways to finish the job effectively but … Incentivized Helpful? Verified User Chose Adobe Social I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us. Incentivized Helpful? Chris Cartwright Social Media Manager in Social Media at Canada Post / Postes Canada (Government Administration, 10,001+ employees) Chose Adobe Social Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product. Incentivized Helpful? Robert Randle Social Media Specialist in Marketing at Nicopure Labs (Consumer Services, 1001-5000 employees) Chose Adobe Social I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are … Incentivized Helpful? Melissa Butler Social Media Manager in Marketing at Credit One Bank (Financial Services, 201-500 employees) Chose Adobe Social Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers … Incentivized Helpful? Christopher Mclaughlin Digital Media Planner in Social Media at AMP Agency (Marketing and Advertising, 1001-5000 employees) Chose Adobe Social I had previously been introduced to Hootsuite, which really is a much more introductory product cocmpared to Adobe Social. Before using Adobe Social, I really had only experienced Google Analytics for analytic purposes. Adobe Social was much more intuitive, user-friendly, and … Incentivized Helpful? Verified User Chose Adobe Social That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison. Incentivized Helpful? Verified User Chose Adobe Social Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable. Incentivized Helpful? Stephanie Marx Social Connections Specialist in Social Media at MeringCarson (Marketing and Advertising, 51-200 employees) Chose Adobe Social I didnt have the option to select it for this client. They came to us with this tool. I believe it's quality and has a lot to offer in terms of really driving Social ROI with an integration with bitly. Incentivized Helpful? Sandy Adam Manager of Social Media Marketing in Marketing at ANSYS, Inc. (Computer Software, 1001-5000 employees) Chose Adobe Social Originally started with Radian 6 for social listening, however, it requires way too much hands-on time for small teams. Again, a robust systems for large B2C and ecommerce sites. Incentivized Helpful? Verified User Chose Adobe Social Adobe Social provided better tools for a company as large as ours managing as many brands as we do. We used Buddy for over three years but they had issues handling our content on an enterprise level and all App design required CSS coding. Helpful? Verified User Chose Adobe Social Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud. Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Adobe Social

Comparison of Listening/monitoring features of Adobe Social
Feature	Adobe Social 7.4 9 Ratings
Boolean keyword searches	7.58 Ratings
Filtering out noise/spam	7.57 Ratings
Sentiment analysis	7.58 Ratings
Broad channel coverage	7.09 Ratings

Comparison of Publishing features of Adobe Social
Feature	Adobe Social 7.4 9 Ratings
Content planning and scheduling	7.09 Ratings
Audience targeting	7.58 Ratings
Content optimization	7.59 Ratings
Workflow management	7.59 Ratings

Comparison of Engagement features of Adobe Social
Feature	Adobe Social 7.7 8 Ratings
Automated routing and prioritization	7.58 Ratings
Customer interaction histories	8.08 Ratings
Bulk actions	7.58 Ratings

Comparison of Marketing features of Adobe Social
Feature	Adobe Social 8.0 8 Ratings
Lead generation	8.07 Ratings
Content marketing	8.08 Ratings
Paid media management	8.07 Ratings
Campaigns and promotions	8.08 Ratings

Comparison of Channel coverage/integration features of Adobe Social
Feature	Adobe Social 7.9 9 Ratings
Twitter	8.08 Ratings
Facebook	8.09 Ratings
LinkedIn	7.57 Ratings
Google+	7.09 Ratings
Instagram	8.57 Ratings
Pinterest	8.04 Ratings
YouTube	8.07 Ratings

Comparison of Reporting/analytics features of Adobe Social
Feature	Adobe Social 7.8 9 Ratings
Campaign success analytics	8.09 Ratings
Real-time tracking	7.58 Ratings
Competitor analysis	8.08 Ratings

Comparison of Account management features of Adobe Social
Feature	Adobe Social 7.3 8 Ratings
Role-based user permissions & privileges	7.58 Ratings
Mobile access	7.07 Ratings

User Ratings
	Adobe Social
Likelihood to Recommend	7.5 (16 ratings)
Likelihood to Renew	5.4 (11 ratings)
Usability	8.5 (4 ratings)
Availability	7.0 (1 ratings)
Performance	5.0 (1 ratings)
Support Rating	8.0 (3 ratings)
Online Training	6.0 (1 ratings)
Implementation Rating	5.0 (1 ratings)