Salesforce Marketing Cloud Social Studio (discontinued)

Score7.3 out of 10

148 Reviews and Ratings

What is Salesforce Marketing Cloud Social Studio (discontinued)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

Categories & Use Cases

Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9

Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 9
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 8.4

Verified User

Employee in Social Media (1001-5000 employees employees)

Use Cases and Deployment Scope

Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us considering how many Client pages we were overseeing at the time. We have since quit using it, due to it retiring in November of this year. It was a very good tool while we utilized it.

Pros

Organization
Scheduling
Moderation

Cons

I cannot think of anything that we were missing at the time

Return on Investment

Secured contracts yearly

Usability

Alternatives Considered

B2BSprout Suite

Other Software Used

Sprout Social, Sprinklr Social

Adam Keys View profile

Senior Social Media Executive in Marketing at ScS (1001-5000 employees employees)

Pros

Social listening / competitor monitoring
Scheduling
Instagram integration
Reliability

Cons

Usability - clunky to use

Return on Investment

Increased engagement
Increase following
Greater insight into competitors
Greater visibilty of social activity due to indept reporting
Sentiment analysis

Alternatives Considered

Hootsuite, Hootsuite Impact, Hootsuite Insights (formerly uberVu), Socialbakers Suite, Sprout Social, Facebook Pages Manager, Facebook for Business, Workplace by Facebook and Twitter Ads

Other Software Used

Hootsuite, Hootsuite Insights (formerly uberVu), Facebook for Business

Mahesh Aluvala View profile

Senior Consultant in Information Technology at Capgemini (10,001+ employees employees)

Pros

The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
A keyword can be edited quickly to tailor the needs and the results were quick.

Cons

The initial setup was difficult to make it live. Despite the fact that the radian6 is a great tool, there is still a lot to improve upon with regard to the setup process.
Narrowing down the search sometimes produces glitches. I have experienced some glitches when looking up for the period time like 90 days with fewer keywords.
There is room to improve the export data functionality.

Return on Investment

Radian6 has definitely helped us layout the future social goals. This, in turn, helped in growing the brand value.
On a long-term comparison of "where we were" and "where we are now" on the social presence, Radian6 has surely helped to build the road with its social monitoring capabilities.

Other Software Used

Adobe Analytics, Google Analytics

Jeremy Cowles View profile

Senior Strategist in Professional Services at Ebiquity plc (501-1000 employees employees)

Pros

One stop shop: if you are looking for a tool that combines multiple facets found in individual tools then this could be for you
Scheduling posts is a breeze across platform. So this is clearly geared towards marketers or community managers who need a quick and simple way to manage communications output
Salesforce is a ubiquitous platform these days - social studio is a natural extension of this (the engage and CRM functionality plays to this strength) so for businesses of any size that subscribe to the Salesforce suite, adding this tool would make total sense
The user interface is rather simplistic which can be seen as a pro - intuitive and easy to navigate, and more quickly accessible for newbies over rival platforms which can have steep learning curves and layers of detailed functionality which take time to get familiar with

Cons

Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own

Return on Investment

The one-stop-shop aspect enables us to combine multiple tool functionality into one subscription
Integration with Salesforce is a key selling point meaning we can coordinate all activity with a constant reference to CRM data
It is a little light on functionality in some areas (analyse as the prime example) so you may find you'll need to spend on an alternative / supplementary platform to fulfil the use-case requirements here

Alternatives Considered

Talkwalker, Shareablee and Socialbakers Suite

Other Software Used

Talkwalker, Shareablee, Factiva

Andrea Casano View profile

Web Sales Manager in Sales at Enel Energia S.p.A. (10,001+ employees employees)

Pros

Easy to use
Post Calendar
Collaboration Module
Nice Workflow

Cons

Learning curve
Maybe too much information to be analyzed together
Some features, that initially were available, are missing with last releases

Return on Investment

It helped us a lot to identify and merge different customers in the same property studying their social profiles
It has simplified our processes with the content calendar

Alternatives Considered

Hootsuite Enterprise

Other Software Used

IBM Cognos, Oracle Siebel CRM, WordPress

MutualMind (discontinued)

Hootsuite

Sprinklr Social

Verint Channel Automation

Social Marketing Hub

Jive Fathom

Sysomos Heartbeat, now part of Meltwater Social

Viralheat (Discontinued)

Social Data Intelligence SM2

Brandwatch

Sysomos MAP, now part of Meltwater Social

Visible Intelligence, discontinued

Crimson Hexagon, now part of Brandwatch, no longer available

Emplifi

Oracle Social Cloud (legacy)

Simplify360

Engagor (discontinued)

Ipsos Synthesio

uberVu (discontinued)

Bottlenose

General Sentiment (discontinued)

Falcon.io now part of brandwatch

Onclusive Social

TotalSocial by Engagement Labs

Sparkcentral (discontinued)

Social Suite by Reputation.com

Tracx

Talkwalker by Hootsuite

Brand24

Ubermetrics

Salesforce Marketing Cloud Social Studio (discontinued)

What is Salesforce Marketing Cloud Social Studio (discontinued)?

Categories & Use Cases

Key Features

Top Performing Features

Broad channel coverage

Bulk actions

LinkedIn

Areas for Improvement

Customer interaction histories

Google+

Pinterest

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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