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Adobe Social vs. Hootsuite

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Adobe Social

58 Reviews and Ratings

Hootsuite

1,188 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Social

    Score8 out of 10
    		N/AAdobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large…N/A

    Hootsuite

    Score7.9 out of 10
    		N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Pricing
    Adobe SocialHootsuite
    Editions & Modules
    No answers on this topic
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    Adobe SocialHootsuite
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Plans can be paid monthly or annually, with a discount for annual pricing.
    More Pricing Information
    Community Pulse
    Adobe SocialHootsuite
    Considered Both Products
    Adobe
    Verified User
    Chose Adobe Social
    I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
    Incentivized
    Chris Cartwright
    Social Media Manager in Social Media at Canada Post / Postes Canada (Government Administration, 10,001+ employees)
    Chose Adobe Social
    Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
    Incentivized
    Christopher Mclaughlin
    Digital Media Planner in Social Media at AMP Agency (Marketing and Advertising, 1001-5000 employees)
    Chose Adobe Social
    I had previously been introduced to Hootsuite, which really is a much more introductory product cocmpared to Adobe Social. Before using Adobe Social, I really had only experienced Google Analytics for analytic purposes. Adobe Social was much more intuitive, user-friendly, and …
    Incentivized
    Verified User
    Chose Adobe Social
    That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
    Incentivized
    Verified User
    Chose Adobe Social
    Our company selected Adobe Social for a way to have social posts be approved by managers and client before approval. It is very good in this arena. It terms of moderation, Hootsuite Pro is much more streamlined of a view and the analytics are more usable.
    Incentivized
    Robert Randle
    Social Media Specialist in Marketing at Nicopure Labs (Consumer Services, 1001-5000 employees)
    Chose Adobe Social
    I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are …
    Incentivized
    Melissa Butler
    Social Media Manager in Marketing at Credit One Bank (Financial Services, 201-500 employees)
    Chose Adobe Social
    Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers …
    Incentivized
    Hootsuite
    Chris Cartwright
    Social Media Manager in Social Media at Canada Post / Postes Canada (Government Administration, 10,001+ employees)
    Chose Hootsuite
    Much more finished product than Adobe Social. The reporting tools are far better than Adobe, and they are much better at improving their product and adapting to changes with the big social networks.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe SocialHootsuite
    Listening/monitoring
    Comparison of Listening/monitoring features of Adobe Social and Hootsuite
    Feature
    Adobe Social
    7.4
    9 Ratings
    Hootsuite
    6.6
    275 Ratings
    Boolean keyword searches7.58 Ratings6.0185 Ratings
    Filtering out noise/spam7.57 Ratings5.9193 Ratings
    Sentiment analysis7.58 Ratings6.1187 Ratings
    Broad channel coverage7.09 Ratings8.4255 Ratings
    Publishing
    Comparison of Publishing features of Adobe Social and Hootsuite
    Feature
    Adobe Social
    7.4
    9 Ratings
    Hootsuite
    7.5
    383 Ratings
    Content planning and scheduling7.09 Ratings8.9382 Ratings
    Audience targeting7.58 Ratings6.5260 Ratings
    Content optimization7.59 Ratings7.0312 Ratings
    Workflow management7.59 Ratings7.8322 Ratings
    Engagement
    Comparison of Engagement features of Adobe Social and Hootsuite
    Feature
    Adobe Social
    7.7
    8 Ratings
    Hootsuite
    7.8
    308 Ratings
    Automated routing and prioritization7.58 Ratings7.4220 Ratings
    Customer interaction histories8.08 Ratings7.6237 Ratings
    Bulk actions7.58 Ratings8.3265 Ratings
    Marketing
    Comparison of Marketing features of Adobe Social and Hootsuite
    Feature
    Adobe Social
    8.0
    8 Ratings
    Hootsuite
    7.4
    295 Ratings
    Lead generation8.07 Ratings6.3177 Ratings
    Content marketing8.08 Ratings8.2263 Ratings
    Paid media management8.07 Ratings7.6175 Ratings
    Campaigns and promotions8.08 Ratings7.6225 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Adobe Social and Hootsuite
    Feature
    Adobe Social
    7.9
    9 Ratings
    Hootsuite
    9.2
    376 Ratings
    Twitter8.08 Ratings9.0344 Ratings
    Facebook8.09 Ratings9.7360 Ratings
    LinkedIn7.57 Ratings9.5314 Ratings
    Google+7.09 Ratings8.960 Ratings
    Instagram8.57 Ratings9.7316 Ratings
    Pinterest8.04 Ratings9.2161 Ratings
    YouTube8.07 Ratings8.4149 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Adobe Social and Hootsuite
    Feature
    Adobe Social
    7.8
    9 Ratings
    Hootsuite
    8.0
    306 Ratings
    Campaign success analytics8.09 Ratings8.4282 Ratings
    Real-time tracking7.58 Ratings7.6282 Ratings
    Competitor analysis8.08 Ratings8.0189 Ratings
    Account management
    Comparison of Account management features of Adobe Social and Hootsuite
    Feature
    Adobe Social
    7.3
    8 Ratings
    Hootsuite
    7.7
    316 Ratings
    Role-based user permissions & privileges7.58 Ratings8.7268 Ratings
    Mobile access7.07 Ratings6.8294 Ratings
    User Ratings
    Adobe SocialHootsuite
    Likelihood to Recommend
    7.5
    (16 ratings)
    8.0
    (444 ratings)
    Likelihood to Renew
    5.4
    (11 ratings)
    8.6
    (89 ratings)
    Usability
    8.5
    (4 ratings)
    9.0
    (83 ratings)
    Availability
    7.0
    (1 ratings)
    9.8
    (21 ratings)
    Performance
    5.0
    (1 ratings)
    9.8
    (19 ratings)
    Support Rating
    8.0
    (3 ratings)
    7.0
    (263 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    9.0
    (17 ratings)
    Implementation Rating
    5.0
    (1 ratings)
    8.0
    (39 ratings)
    Configurability
    -
    (0 ratings)
    7.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.3
    (18 ratings)