Adobe Target vs. Amplitude Analytics

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.

Incentivized

I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools. Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.

Incentivized

• Because the software is established there is lots of online help available and most of the bugs have been worked out
• Adobe has a vast supply of resources if your pockets are deep enough.
• The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

Incentivized

• It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
• It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
• It is user-friendly and easy to use.

Incentivized

• There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
• Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

• Some more clarity and examples of implementation with GDPR in mind
• Some segregation inside user properties can be difficult to implement
• Splicing information inside funnels could be more intuitive
• User support for the cheaper tiers is hard to access
• Pricing transparency really needs to be improved

Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.

Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"

Incentivized

The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.

Incentivized

It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names

Incentivized

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips

Incentivized

The bottleneck is never the software program

No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product

Incentivized

On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe

Incentivized

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.

Incentivized

Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable

My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday

Incentivized

For us, the decision was very straightforward. We chose to invest in the Adobe stack and utilize tools that are developed to integrate together and complement each other. Ex: Adobe Target 'A4T' integration within Adobe Analytics. Optimizely appears to be a great tool, but for us aligning with the Adobe suite, ensuring that future product enhancements and tools would work well together was a very important key factor in our decision

Incentivized

Amplitude Analytics is a robust platform that can take your data reporting beyond what's currently capable in GA. Heap is a great intermediate tool, that takes data analysis a step further and is an excellent product in it's own right. Mixpanel is the most comparable both have very similar reporting/dashboarding functionality. Amplitude can often be preferred by product and data engineering teams for it's ease of setup and impressive analytics displays.

Incentivized

Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive

Incentivized

• This is something we've been working to improve on, as far as how we're calculating and tracking this, but Target has had a substantial ROI on our business.
• I will say specific to our efforts, we could have probably done similar work if not the same work using a different testing tool (Optimizely for example), but Target has been good for us.

Incentivized

• Helped us determine actions that lead to an increase in install to sign up conversion
• Helped us determine actions that lead to drop off while users invest
• Helped us determine actions taken by paying users, increasing conversion of non-paying users to paid users

Incentivized