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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Target

    Score8.8 out of 10
    N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
    Pricing
    Adobe TargetHiConversion
    Editions & Modules
    No answers on this topic
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    Offerings
    Pricing Offerings
    Adobe TargetHiConversion
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe TargetHiConversion
    Considered Both Products
    Adobe
    No answer on this topic
    HiConversion
    Chose HiConversion
    HiConversion is an A/B test tool that makes it easy for me to check my copy to convert it. It is simple, accurate, and has a visual interface for anyone to use. In addition to A / B testing, it also makes it easier for me to do multivariate testing and optimization of the …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe TargetHiConversion
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Adobe Target and HiConversion
    Feature
    Adobe Target
    8.6
    11 Ratings
    HiConversion
    8.6
    2 Ratings
    a/b experiment testing10.011 Ratings9.02 Ratings
    Split URL testing8.510 Ratings8.01 Ratings
    Multivariate testing9.510 Ratings8.02 Ratings
    Multi-page/funnel testing8.07 Ratings9.02 Ratings
    Cross-browser testing8.65 Ratings9.02 Ratings
    Mobile app testing8.65 Ratings8.01 Ratings
    Test significance7.49 Ratings9.02 Ratings
    Visual / WYSIWYG editor8.510 Ratings8.01 Ratings
    Advanced code editor8.09 Ratings8.02 Ratings
    Page surveys9.05 Ratings00 Ratings
    Visitor recordings8.56 Ratings00 Ratings
    Preview mode9.510 Ratings8.02 Ratings
    Test duration calculator9.510 Ratings9.01 Ratings
    Experiment scheduler9.010 Ratings9.01 Ratings
    Experiment workflow and approval7.96 Ratings9.01 Ratings
    Dynamic experiment activation8.05 Ratings9.01 Ratings
    Client-side tests9.59 Ratings9.02 Ratings
    Server-side tests8.06 Ratings00 Ratings
    Mutually exclusive tests7.510 Ratings8.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Target and HiConversion
    Feature
    Adobe Target
    8.5
    11 Ratings
    HiConversion
    8.3
    2 Ratings
    Standard visitor segmentation8.511 Ratings8.01 Ratings
    Behavioral visitor segmentation8.010 Ratings8.01 Ratings
    Traffic allocation control8.511 Ratings9.02 Ratings
    Website personalization9.010 Ratings8.02 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Target and HiConversion
    Feature
    Adobe Target
    9.0
    11 Ratings
    HiConversion
    8.5
    2 Ratings
    Heatmap tool9.05 Ratings8.02 Ratings
    Click analytics9.09 Ratings9.02 Ratings
    Scroll maps9.05 Ratings8.01 Ratings
    Form fill analysis9.05 Ratings8.01 Ratings
    Conversion tracking9.510 Ratings9.02 Ratings
    Goal tracking8.010 Ratings9.01 Ratings
    Test reporting9.511 Ratings9.01 Ratings
    Results segmentation8.510 Ratings9.02 Ratings
    CSV export9.59 Ratings8.02 Ratings
    Experiments results dashboard8.511 Ratings8.02 Ratings
    User Ratings
    Adobe TargetHiConversion
    Likelihood to Recommend
    8.5
    (38 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    6.3
    (24 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (6 ratings)
    -
    (0 ratings)
    Availability
    6.1
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    3.5
    (9 ratings)
    -
    (0 ratings)
    In-Person Training
    8.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    6.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (5 ratings)
    -
    (0 ratings)