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Adobe Target vs. Insider Growth Management Platform (GMP)

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Adobe Target

169 Reviews and Ratings

Insider Growth Management Platform (GMP)

16 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Target

    Score8.8 out of 10
    		N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A

    Insider Growth Management Platform (GMP)

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    		The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
    Pricing
    Adobe TargetInsider Growth Management Platform (GMP)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe TargetInsider Growth Management Platform (GMP)
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe TargetInsider Growth Management Platform (GMP)
    Considered Both Products
    Adobe
    Ariha Shah
    Marketing Communications Specialist in Marketing at EY (Financial Services, 5001-10,000 employees)
    Chose Adobe Target
    I still use Optimizely as it helps with project managing. We have been using that for quite sometime and we have recently started using Adobe Target Platform and are testing both of them to see which one would work the best for us. In terms of reporting Adobe Target has been …
    Incentivized
    Insider
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe TargetInsider Growth Management Platform (GMP)
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Adobe Target and Insider Growth Management Platform (GMP)
    Feature
    Adobe Target
    8.6
    11 Ratings
    Insider Growth Management Platform (GMP)
    -
    Ratings
    a/b experiment testing10.011 Ratings00 Ratings
    Split URL testing8.510 Ratings00 Ratings
    Multivariate testing9.510 Ratings00 Ratings
    Multi-page/funnel testing8.07 Ratings00 Ratings
    Cross-browser testing8.65 Ratings00 Ratings
    Mobile app testing8.65 Ratings00 Ratings
    Test significance7.49 Ratings00 Ratings
    Visual / WYSIWYG editor8.510 Ratings00 Ratings
    Advanced code editor8.09 Ratings00 Ratings
    Page surveys9.05 Ratings00 Ratings
    Visitor recordings8.56 Ratings00 Ratings
    Preview mode9.510 Ratings00 Ratings
    Test duration calculator9.510 Ratings00 Ratings
    Experiment scheduler9.010 Ratings00 Ratings
    Experiment workflow and approval7.96 Ratings00 Ratings
    Dynamic experiment activation8.05 Ratings00 Ratings
    Client-side tests9.59 Ratings00 Ratings
    Server-side tests8.06 Ratings00 Ratings
    Mutually exclusive tests7.510 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Target and Insider Growth Management Platform (GMP)
    Feature
    Adobe Target
    8.5
    11 Ratings
    Insider Growth Management Platform (GMP)
    -
    Ratings
    Standard visitor segmentation8.511 Ratings00 Ratings
    Behavioral visitor segmentation8.010 Ratings00 Ratings
    Traffic allocation control8.511 Ratings00 Ratings
    Website personalization9.010 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Target and Insider Growth Management Platform (GMP)
    Feature
    Adobe Target
    9.0
    11 Ratings
    Insider Growth Management Platform (GMP)
    -
    Ratings
    Heatmap tool9.05 Ratings00 Ratings
    Click analytics9.09 Ratings00 Ratings
    Scroll maps9.05 Ratings00 Ratings
    Form fill analysis9.05 Ratings00 Ratings
    Conversion tracking9.510 Ratings00 Ratings
    Goal tracking8.010 Ratings00 Ratings
    Test reporting9.511 Ratings00 Ratings
    Results segmentation8.510 Ratings00 Ratings
    CSV export9.59 Ratings00 Ratings
    Experiments results dashboard8.511 Ratings00 Ratings
    User Ratings
    Adobe TargetInsider Growth Management Platform (GMP)
    Likelihood to Recommend
    8.5
    (38 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    6.3
    (24 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (6 ratings)
    -
    (0 ratings)
    Availability
    6.1
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    3.5
    (9 ratings)
    -
    (0 ratings)
    In-Person Training
    8.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    6.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (5 ratings)
    -
    (0 ratings)