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Adobe Target vs. Open Web Analytics

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Adobe Target

169 Reviews and Ratings

Open Web Analytics

12 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Target

    Score8.8 out of 10
    		N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A

    Open Web Analytics

    Score9 out of 10
    		N/AOpen Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content management frameworks such as WordPress and MediaWiki.N/A
    Pricing
    Adobe TargetOpen Web Analytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe TargetOpen Web Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Adobe TargetOpen Web Analytics
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Adobe Target and Open Web Analytics
    Feature
    Adobe Target
    8.6
    11 Ratings
    Open Web Analytics
    -
    Ratings
    a/b experiment testing10.011 Ratings00 Ratings
    Split URL testing8.510 Ratings00 Ratings
    Multivariate testing9.510 Ratings00 Ratings
    Multi-page/funnel testing8.07 Ratings00 Ratings
    Cross-browser testing8.65 Ratings00 Ratings
    Mobile app testing8.65 Ratings00 Ratings
    Test significance7.49 Ratings00 Ratings
    Visual / WYSIWYG editor8.510 Ratings00 Ratings
    Advanced code editor8.09 Ratings00 Ratings
    Page surveys9.05 Ratings00 Ratings
    Visitor recordings8.56 Ratings00 Ratings
    Preview mode9.510 Ratings00 Ratings
    Test duration calculator9.510 Ratings00 Ratings
    Experiment scheduler9.010 Ratings00 Ratings
    Experiment workflow and approval7.96 Ratings00 Ratings
    Dynamic experiment activation8.05 Ratings00 Ratings
    Client-side tests9.59 Ratings00 Ratings
    Server-side tests8.06 Ratings00 Ratings
    Mutually exclusive tests7.510 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Target and Open Web Analytics
    Feature
    Adobe Target
    8.5
    11 Ratings
    Open Web Analytics
    -
    Ratings
    Standard visitor segmentation8.511 Ratings00 Ratings
    Behavioral visitor segmentation8.010 Ratings00 Ratings
    Traffic allocation control8.511 Ratings00 Ratings
    Website personalization9.010 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Target and Open Web Analytics
    Feature
    Adobe Target
    9.0
    11 Ratings
    Open Web Analytics
    -
    Ratings
    Heatmap tool9.05 Ratings00 Ratings
    Click analytics9.09 Ratings00 Ratings
    Scroll maps9.05 Ratings00 Ratings
    Form fill analysis9.05 Ratings00 Ratings
    Conversion tracking9.510 Ratings00 Ratings
    Goal tracking8.010 Ratings00 Ratings
    Test reporting9.511 Ratings00 Ratings
    Results segmentation8.510 Ratings00 Ratings
    CSV export9.59 Ratings00 Ratings
    Experiments results dashboard8.511 Ratings00 Ratings
    User Ratings
    Adobe TargetOpen Web Analytics
    Likelihood to Recommend
    8.5
    (38 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    6.3
    (24 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (6 ratings)
    -
    (0 ratings)
    Availability
    6.1
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    3.5
    (9 ratings)
    -
    (0 ratings)
    In-Person Training
    8.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    6.1
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (5 ratings)
    -
    (0 ratings)