| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Target | Score8.9 out of 10 | N/A | Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products. | N/A |
 Optimizely Feature Experimentation | Score8.8 out of 10 | N/A | Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform. | N/A |
| Adobe Target | Optimizely Feature Experimentation | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Target | Optimizely Feature Experimentation | |
|---|---|---|
| Considered Both Products | No answer on this topic | Chose Optimizely Feature Experimentation not too much experience on that to answer this question Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Target | Optimizely Feature Experimentation | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Testing and Experimentation |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Audience Segmentation & Targeting |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Results and Analysis |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Adobe Target | Optimizely Feature Experimentation | |
|---|---|---|
| Likelihood to Recommend | 8.5 | 8.9 |
| Likelihood to Renew | 6.3 | 4.5 |
| Usability | 8.5 | 7.3 |
| Availability | 6.1 | - |
| Performance | 8.0 | - |
| Support Rating | 3.5 | - |
| In-Person Training | 8.1 | - |
| Online Training | 6.1 | - |
| Implementation Rating | 7.2 | 10.0 |
| Product Scalability | - | 5.0 |
