Chose Adobe Target
Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Adobe Target vs. Webtrends Optimize
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Target | Score8.9 out of 10 | N/A | Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products. | N/A |
 Webtrends Optimize | Score9.7 out of 10 | N/A | Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely. | N/A |
| Adobe Target | Webtrends Optimize | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Target | Webtrends Optimize | |
|---|---|---|
| Considered Both Products | | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Target | Webtrends Optimize | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Testing and Experimentation |
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| Audience Segmentation & Targeting |
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| Results and Analysis |
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| Adobe Target | Webtrends Optimize | |
|---|---|---|
| Likelihood to Recommend | 8.5 | 7.4 |
| Likelihood to Renew | 6.3 | 5.3 |
| Usability | 8.5 | 7.0 |
| Availability | 6.1 | 10.0 |
| Performance | 8.0 | 10.0 |
| Support Rating | 3.5 | 9.1 |
| In-Person Training | 8.1 | - |
| Online Training | 6.1 | 6.0 |
| Implementation Rating | 7.2 | 7.0 |