AdProof vs. Google Ads
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AdProof | Score6 out of 10 | N/A | AdProof is a relatively small and new (founded in 2012) Atlanta based company and same-name product dedicated to testing and optimizing search engine marketing (SEM) paid campaigns (pay per click, or PPC), before the money is burned. To that end AdProof instantly helps create new ads, test them (via A/B testing), and optimize the ads (i.e. making them viewable on mobile devices). A free demo is available. | N/A |
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Ad Reporting & Analytics |
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| AdProof | Google Ads | |
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| Likelihood to Recommend | - | 5.7 |
| Likelihood to Renew | - | 9.6 |
| Usability | - | 1.0 |
| Performance | - | 9.0 |
| Support Rating | - | 9.0 |
| Online Training | - | 9.0 |
| Vendor post-sale | - | 1.0 |
| Vendor pre-sale | - | 10.0 |