TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll

    Score3.7 out of 10
    N/AAdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

    $40

    per month

    Pricing
    AdRoll
    Editions & Modules
    Essentials
    $12
    per month
    Growth
    $25
    per month
    Starter
    Free
    Offerings
    Pricing Offerings
    AdRoll
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    AdRoll
    Considered Both Products
    NextRoll
    Chose AdRoll
    AdRoll is cheap, but I believe with cheap products comes cheap results
    Incentivized
    Chose AdRoll
    AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, …
    Incentivized
    Chose AdRoll
    Adroll is much easier to use.
    Incentivized
    Chose AdRoll
    AdRoll makes display advertising very easy to use. You don't have to get into the Google Analytics platform to see the number of new users, add to cart, revenue, etc. It will provide data on cross-channel attribution. You can't do Google Ads, Google Shopping, or Microsoft …
    Incentivized
    Chose AdRoll
    AdRoll is easier to navigate and get your ads up and running smoothly. It's nice to be able to upload your own design and see how it will look in real-time. Changing budgets, ad groups, etc. is quick and easy!
    Incentivized
    Chose AdRoll
    AdRoll helped me bypass google $50k lifetime spend to upload an email list to retarget my email list. And also helped combine stats from FB and Google and its partner in one place. But if you want more functionality or are heavy in ads, you might need to go directly to FB and …
    Incentivized
    Chose AdRoll
    Not applicable.
    Incentivized
    Chose AdRoll
    Adroll is slightly better than Criteo, in my opinion. Criteo, only does web ads right now, which is frustrating if you are also running social campaigns. Adroll continues to be a one stop shop for all advertising campaigns and is extremely convenient in that regard. Criteo …
    Incentivized
    Chose AdRoll
    You get much more quality traffic using Simpli.fi. It's very high quality leads and tends to have a very low rate of spam/junk traffic/leads. Their platform and support is much easier than AdRoll so I would recommend Simpli.fi more than AdRoll going forward. We'd moved a good …
    Incentivized
    Chose AdRoll
    Google Ads is our primary channel of advertising but we ran tests of our Dynamic Google retargeting vs Adroll and Adroll outperformed the Google retargeting. AdRoll was an easier process to get set up and start converting. We also found that the support from AdRoll outperformed …
    Incentivized
    Chose AdRoll
    The payment structure and cost to use the software were perfect for an agency of our size (small agency).
    Incentivized
    Chose AdRoll
    AdRoll has been used by a few of our clients for a long time now, but I'm not sure it has ever proven as valuable as the other advertising platforms. We have continued to use it because it is inexpensive (and because it says it drives a lot of revenue), but it is a minimal …
    Incentivized
    Chose AdRoll
    AdRoll stacks up really well against other similar providers, as its main retargeting engine is unmatched in the marketplace. It is also super easy to use and intuitive to set up and manage ad campaigns at scale - as opposed to some other platforms that can get difficult to …
    Incentivized
    Chose AdRoll
    AdRoll allows you to target a broader set of websites than Google Ads does.
    Incentivized
    Chose AdRoll
    AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and …
    Incentivized
    Chose AdRoll
    The reason why we chose AdRoll over Criteo is due to the superior seeming dynamic targeting of AdRoll.
    Incentivized
    Chose AdRoll
    AdRoll is what we have used in the past, and it provides us with a positive ROI each quarter. We have not really branched out to other dynamic retargeting partners because this is successful.
    Incentivized
    Chose AdRoll
    Google Ads is a powerhouse, but AdRoll provides its own niche ability to target specific people.
    Incentivized
    Chose AdRoll
    AdRoll is perhaps the best for very small businesses (less the 50 employees), is the easiest to set-up and administer. Google Marketing I would rate the best overall tool - excels with future product direction, campaign management, and targeting. Criteo has perhaps the best …
    Incentivized
    Chose AdRoll
    I always found the Perfect Audience interface confusing. I’m sure it’s a great tool, but if you can’t use it nothing else will be of benefit.
    Incentivized
    Chose AdRoll
    AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about …
    Incentivized
    Chose AdRoll
    Cheaper and easier to use!
    Incentivized
    Chose AdRoll
    Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose …
    Incentivized
    Chose AdRoll
    In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and …
    Incentivized
    Chose AdRoll
    When testing out AdRoll, we simultaneously tested out the same campaigns on Perfect Audience and compared the results. AdRoll ultimately won the battle, with higher ROI, lower CPC and higher ROAS.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    AdRoll
    Ad Network Integration
    Comparison of Ad Network Integration features of AdRoll
    Feature
    AdRoll
    6.8
    21 Ratings
    Data Transfer6.721 Ratings
    DSP integration6.815 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdRoll
    Feature
    AdRoll
    4.2
    44 Ratings
    Ad campaign creation1.143 Ratings
    Ad deployment8.044 Ratings
    Display advertising4.041 Ratings
    Ad display and retargeting segmentation4.044 Ratings
    Sequence targeting4.026 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdRoll
    Feature
    AdRoll
    1.7
    44 Ratings
    Ad dashboards1.144 Ratings
    Ad performance reports1.144 Ratings
    Ad conversion tracking3.042 Ratings
    Ad attribution reporting1.138 Ratings
    Cross-channel ad management3.031 Ratings
    Ad forecasting and optimization1.128 Ratings
    User Ratings
    AdRoll
    Likelihood to Recommend
    1.1
    (49 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    Usability
    8.0
    (6 ratings)
    Support Rating
    1.0
    (6 ratings)
    Implementation Rating
    8.0
    (3 ratings)