TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll

    Score3.7 out of 10
    N/AAdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

    $40

    per month

    Criteo

    Score8.4 out of 10
    N/ACriteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…

    $1

    per month

    Pricing
    AdRollCriteo
    Editions & Modules
    Essentials
    $12
    per month
    Growth
    $25
    per month
    Starter
    Free
    Basic
    $1
    per month
    Offerings
    Pricing Offerings
    AdRollCriteo
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on a CPC model and is dependent on traffic generated to a site
    More Pricing Information
    Community Pulse
    AdRollCriteo
    Considered Both Products
    NextRoll
    Chose AdRoll
    Adroll is slightly better than Criteo, in my opinion. Criteo, only does web ads right now, which is frustrating if you are also running social campaigns. Adroll continues to be a one stop shop for all advertising campaigns and is extremely convenient in that regard. Criteo …
    Incentivized
    Chose AdRoll
    AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and …
    Incentivized
    Chose AdRoll
    The reason why we chose AdRoll over Criteo is due to the superior seeming dynamic targeting of AdRoll.
    Incentivized
    Chose AdRoll
    AdRoll is perhaps the best for very small businesses (less the 50 employees), is the easiest to set-up and administer. Google Marketing I would rate the best overall tool - excels with future product direction, campaign management, and targeting. Criteo has perhaps the best …
    Incentivized
    Chose AdRoll
    While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had …
    Incentivized
    Chose AdRoll
    Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Cr…
    Incentivized
    Criteo
    Chose Criteo
    AdRoll doesn't even come close to stacking up with Criteo Dynamic Retargeting. The customer support is worse, the targeting options are not as clear, and the performance is drastically worse than Criteo. We will not be going back any time soon.
    Incentivized
    Chose Criteo
    We've tried AdRoll before Criteo. Criteo is much more user-friendly, although offers less control.
    Incentivized
    Chose Criteo
    We used AdRoll in the past but Criteo is a much more solid partner to work with. I wasn't in the company at the time they used AdRoll but from the performance that the team says Criteo had in comparison, it's a greater than AdRoll. They think it is essentially due to Criteo …
    Incentivized
    Chose Criteo
    I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS.

    Criteo, however, is much better than using the Google Display Network on AdWords. …
    Incentivized
    Chose Criteo
    Returns at the same cost.
    Incentivized
    Chose Criteo
    Consistently performing on display network campaigns focused on retargeting.
    Incentivized
    Chose Criteo
    At the time, Criteo was the only one that charged on the click. I'm sure there are potential customers out there with the sophistication to segment their audience to see the real effect of different methods of attribution, but click attribution was something my organization …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AdRollCriteo
    Ad Network Integration
    Comparison of Ad Network Integration features of AdRoll and Criteo
    Feature
    AdRoll
    6.8
    21 Ratings
    Criteo
    -
    Ratings
    Data Transfer6.721 Ratings00 Ratings
    DSP integration6.815 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdRoll and Criteo
    Feature
    AdRoll
    4.2
    44 Ratings
    Criteo
    -
    Ratings
    Ad campaign creation1.143 Ratings00 Ratings
    Ad deployment8.044 Ratings00 Ratings
    Display advertising4.041 Ratings00 Ratings
    Ad display and retargeting segmentation4.044 Ratings00 Ratings
    Sequence targeting4.026 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdRoll and Criteo
    Feature
    AdRoll
    1.7
    44 Ratings
    Criteo
    -
    Ratings
    Ad dashboards1.144 Ratings00 Ratings
    Ad performance reports1.144 Ratings00 Ratings
    Ad conversion tracking3.042 Ratings00 Ratings
    Ad attribution reporting1.138 Ratings00 Ratings
    Cross-channel ad management3.031 Ratings00 Ratings
    Ad forecasting and optimization1.128 Ratings00 Ratings
    User Ratings
    AdRollCriteo
    Likelihood to Recommend
    1.1
    (49 ratings)
    8.4
    (58 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    8.4
    (12 ratings)
    Support Rating
    1.0
    (6 ratings)
    9.1
    (12 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)