Adup Tech vs. Basis DSP
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adup | N/A | N/A | AdUp Technology, also known as Axel Springer Teaser Ad GmbH, is a platform for Native Advertising solutions for publishers and advertisers. Starting in 2008, they offer a range of advertising formats and editorial environments, from performance through content to brand marketing. Adup is a wholly owned subsidiary of publicly-traded Axel Springer SE, with employees in Berlin, Hamburg, Leipzig and Regensburg. | N/A |
 Basis DSP | Score9 out of 10 | N/A | Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. | N/A |
| Adup | Basis DSP | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | Smart Pricing by AdUp- If monitoring algorithms find sources with a below-average conversion probability, your bid will be automatically adapted. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adup | Basis DSP | |
|---|---|---|
| Likelihood to Recommend | - | 9.0 |
| Likelihood to Renew | - | 10.0 |
| Usability | - | 9.0 |
| Support Rating | - | 10.0 |
| Implementation Rating | - | 9.0 |