TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Basis DSP

    Score9 out of 10
    N/ABasis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.N/A
    Pricing
    Basis DSP
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Basis DSP
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Basis DSP
    Considered Both Products
    Basis Global Technologies (formerly Centro)
    Chose Basis DSP
    N/A
    Incentivized
    Chose Basis DSP
    Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to …
    Incentivized
    Chose Basis DSP
    Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients.
    Compared to …
    Incentivized
    Chose Basis DSP
    Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor …
    Incentivized
    Chose Basis DSP
    Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
    Incentivized
    Chose Basis DSP
    We've previously tested Pocketmath and evaluated Beeswax.

    Pocketmath and Basis are roughly the same in terms of cost and inventory. However, Pocketmath's interface, while very attractive, is very difficult to use to deploy large scale campaigns quickly. It is definitely …
    Incentivized
    Chose Basis DSP
    The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level …
    Incentivized
    Chose Basis DSP
    Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
    Incentivized
    Chose Basis DSP
    SiteScout has much more control over our ads than other comparable platforms offer. We spend a bit of time configuring everything, but we're able to perform many A/B tests and really optimize our campaigns to a very detailed level.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Basis DSP
    Likelihood to Recommend
    9.0
    (14 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)