Advanced Web Ranking vs. AppFollow

Advanced Web Ranking is helpful to companies that require higher website ranking, where there is keyword management through ranking and tracking. More so, to acquire a comprehensive report concerning the opponents, Advanced Web Ranking is readily resourceful. The content creation and management have been fostered by Advanced Web Ranking also.

Incentivized

We use AppFollow only for customer service, but it has a lot of features that would be great for the marketing and development team. A good bit of the features we do not use, as there is simply not a use case for it. The best feature that we get from AppFollow is the ability to import Apple reviews into Zendesk for agents to respond to. This has been a great time saver for us.

Incentivized

• Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
• It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
• There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.

Incentivized

• One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.
• Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack.
• We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds.

Incentivized

• Updating reports when adding new keywords can be slow, taking a day or so to update.
• Large keyword projects can be slow to update.
• If you have a large number of keywords to track, the costs escalate quickly.

Incentivized

• Connecting with Zendesk and getting started can be a bit confusing.
• The interface can be hard for a new client to navigate.

Incentivized

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

Incentivized

We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched back, AWR is more accurate and reliable as a keyword rank tracking tool.

Incentivized

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

Incentivized

• It stayed within our client's allotted budget (which drives more business our way down the road!)
• Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
• It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)

Incentivized

• AppFollow helps to improve organic growth for the App Store and Google Play.
• AppFollow helps to measure organic traffic.

Incentivized