TrustRadius: an HG Insights company

Advanced Web Ranking

Score8.2 out of 10

16 Reviews and Ratings

What is Advanced Web Ranking?

Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.

Categories & Use Cases

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

Areas for Improvement

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

Digital and Advanced SEO Solution for Businesses

Pros

  • Google Analytics coordination or integration is an incredible procedure.
  • Hyper link management is another merit.
  • Rank tracking increases the reliability of a report.
  • Content authoring and management allows us to have the right word taxonomy.

Cons

  • Advanced Web Ranking has no goal and conversion tracking.
  • No multiple or numerous site management.
  • The inclusion of mobile site tracking is missing.

Return on Investment

  • Through SEO, our company ranks the highest.
  • Competitors analysis increases our performance strategies.
  • The integration with Google analytics improves the accuracy of the reports.

Alternatives Considered

Marketing 360 and Rank Ranger

Other Software Used

360 View, Google Hangouts Chat, Ruum by SAP

The Best Cloud-Based Keyword Rank Tracking Tool Out There

Pros

  • Cloud based, which means so server proxies or VPN needed to run the software.
  • Clean and intuitive interface, easy to use once you get the hang of it.
  • Easy to read and branded reports makes you look like a pro when it comes to client reporting
  • Localized rankings, makes the reports very accurate.

Cons

  • Updating reports when adding new keywords can be slow, taking a day or so to update.
  • Large keyword projects can be slow to update.
  • If you have a large number of keywords to track, the costs escalate quickly.

Return on Investment

  • Well worth the money, easy to implement, and accurate reporting, which is vital for rank tracking software.
  • AWR integrates into our workflow well with our other SEO and reporting software.

Alternatives Considered

RavenTools

Other Software Used

Textmetrics (formerly Webtexttool), Dubb - Video Communication Platform, Salesflare

AWR: For Users and Clients on a Budget

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)

Definitely consider AWR if you want to track many keywords on a tight budget

Pros

  • Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
  • It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
  • There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.

Cons

  • As a user of the desktop version, I have been a little frustrated that the export of the HTML output of reports has to be saved locally which can make sharing difficult. I partially overcame this by setting up a shared folder on a network server for the output, but it still seems a little clunky in 2018.
  • Due to some issues with my installation, it's necessary for me to manually pull ranking data on a regular basis - it just won't automatically pull the data for some reason.
  • The cloud version of the product offers (I think) only a subset of features, despite costing more than the desktop version. This may have changed since I last looked 1-2 years ago, though.

Return on Investment

  • AWR certainly paid for itself due to its low cost.
  • Despite no longer being our primary SEO reporting tool, we did not retire it because its unlimited keyword tracking is very useful.
  • It has allowed us to monitor not only keywords we have optimized for, but also related keywords that we'd like to also rank well for.

Alternatives Considered

BrightEdge

Other Software Used

Workfront, InVision, Jive