Advanced Web Ranking vs. Google Mobile-Friendly Test

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Advanced Web Ranking
Score 8.2 out of 10
N/A
Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.N/A
Google Mobile-Friendly Test
Score 9.1 out of 10
N/A
Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A
Pricing
Advanced Web RankingGoogle Mobile-Friendly Test
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Advanced Web RankingGoogle Mobile-Friendly Test
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Advanced Web RankingGoogle Mobile-Friendly Test
Considered Both Products
Advanced Web Ranking
Chose Advanced Web Ranking
Advanced Web Ranking is the tool with page-view tracking, a supporting feature that works with page grading. More so, Advanced Web Ranking coordinates efficiently with Google analytics, hence, the reports provided by the two programs are accurate and consolidated. The revenue …
Chose Advanced Web Ranking
We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched …
Chose Advanced Web Ranking
There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're …
Chose Advanced Web Ranking
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because …
Google Mobile-Friendly Test
Chose Google Mobile-Friendly Test
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Chose Google Mobile-Friendly Test
The competition does not specifically analyze mobile-friendliness or responsiveness, just overall desktop performance. It is vital to know if a website passes Google's Mobile-Friendly requirements in order to better your search rankings and search traffic.
Chose Google Mobile-Friendly Test
It is the most simple tool to use, paired with Google Rich Test Results it will give you a heads up if you have the basic blocks for indexing in the SERP. It's free, takes a couple of seconds, and helps you to see if the page is ready or not. The other tools in the system are …
Chose Google Mobile-Friendly Test
Google Mobile-Friendly Test is one tool that can be used alongside these other tools to help your SEO.
Chose Google Mobile-Friendly Test
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and …
Chose Google Mobile-Friendly Test
PageSpeed Insights offers similar (though far more technical) insights for developing websites and testing their mobile performance. There's also a Mobile Friendliness measurement in the new Google Search Console. These tools all work together and are all useful when measuring …
Features
Advanced Web RankingGoogle Mobile-Friendly Test
SEO
Comparison of SEO features of Product A and Product B
Advanced Web Ranking
9.8
Ratings
23% above category average
Google Mobile-Friendly Test
8.5
Ratings
9% above category average
Keyword analysis10.00 Ratings8.00 Ratings
Backlink management9.00 Ratings8.00 Ratings
SERP ranking tracking10.00 Ratings9.00 Ratings
Page grader10.00 Ratings8.70 Ratings
Competitive analysis10.00 Ratings7.00 Ratings
Site audit / diagnostics9.00 Ratings9.60 Ratings
Site recommendations10.00 Ratings8.90 Ratings
Task management10.00 Ratings9.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Advanced Web Ranking
9.6
Ratings
23% above category average
Google Mobile-Friendly Test
8.5
Ratings
11% above category average
Local SEO10.00 Ratings8.00 Ratings
Social SEO10.00 Ratings9.00 Ratings
Mobile SEO9.20 Ratings10.00 Ratings
Global SEO9.20 Ratings7.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Advanced Web Ranking
9.1
Ratings
7% above category average
Google Mobile-Friendly Test
9.2
Ratings
8% above category average
Multi-domain support8.30 Ratings8.90 Ratings
Integration with web analytics tools9.80 Ratings9.50 Ratings
Best Alternatives
Advanced Web RankingGoogle Mobile-Friendly Test
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Yoast
Yoast
Score 9.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Advanced Web RankingGoogle Mobile-Friendly Test
Likelihood to Recommend
10.0
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Advanced Web RankingGoogle Mobile-Friendly Test
Likelihood to Recommend
Advanced Web Ranking is helpful to companies that require higher website ranking, where there is keyword management through ranking and tracking. More so, to acquire a comprehensive report concerning the opponents, Advanced Web Ranking is readily resourceful. The content creation and management have been fostered by Advanced Web Ranking also.
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It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO.
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Pros
  • Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
  • It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
  • There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.
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  • Tests site to see if it passes Google's mobile friendly requirement.
  • Helps troubleshoot any mobile friendly issues.
  • Suggest changes to make the site more mobile friendly.
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Cons
  • Updating reports when adding new keywords can be slow, taking a day or so to update.
  • Large keyword projects can be slow to update.
  • If you have a large number of keywords to track, the costs escalate quickly.
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  • Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does.
  • Some devices and screen resolutions were not thought of when Google created the tool.
  • The output of the tool is not specific enough, at times, for web developers.
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Likelihood to Renew
No answers on this topic
It is free, so I woule likely renew it.
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Alternatives Considered
We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched back, AWR is more accurate and reliable as a keyword rank tracking tool.
Read full review
The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices.
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Return on Investment
  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
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ScreenShots