AeroLeads vs. TechTarget Priority Engine

AeroLeads is well suited for small to medium-sized teams who run basic marketing campaigns (outbound) and have mediocre requirements of finding lead data. It also suits freelancers and consultants who want to generate leads and send cold outreach campaigns at a lower price.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• I liked how you can access Aeroleads on LinkedIn.
• Very easy to use and results are accurate. User-friendly, supports bulk search, you can also import your data to be used in other tools which is really cool and helpful if you want to use your data on Aeroleads to other tools. They also have a plugin that makes finding prospects easier and adding them to your list.

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• The plug-in can sometimes cause a lag in LinkedIn. It would be good to have a more obvious toggle to turn off the plug-in when I don't wish to use it.

Incentivized

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

Do not have any complaints or problems with the current subscription. Unlike before, the service is also very quick and responsive. We don't have to be on their heads for any trouble. Also, the data we are receiving is very satisfactory and competent, thus we won't be looking for any other tool in the near future.

The tool has an edge over other such tools in the market for it'd pricing and the set of features available.

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

The team of AeroLeads is very supportive and has helped the company with eased installation and running.

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Currently we are also using Clodura.AI along with AeroLeads simultaneously. Clodura allows us to also send campaigns in addition to finding leads. So we use AeroLeads and Clodura for leads and Clodura for sending campaigns. Feature-wise AeroLeads is not as comprehensive as Clodura. But AeroLeads is easy to use and cost effective.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Getting 90%+ verified emails.
• Guiding the clients about how prospect generation can ease the sales process by automating the process of finding the relevant prospect details.

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized