Agency Analytics vs. Google Trends

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$12
per month per client campaign (minimum 5 client campaigns)
Google Trends
Score 7.3 out of 10
N/A
Google Trends is a search engine optimization software solution offered by .N/A
Pricing
Agency AnalyticsGoogle Trends
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsGoogle Trends
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsGoogle Trends
Considered Both Products
Agency Analytics
Chose Agency Analytics
Agency Analytics is the best analytics platform for analyzing and reporting on multiple digital platforms under one roof. I haven't run into anything more powerful for analytics in my 10 years of marketing. Other platforms fall short on their list of integrations and what …
Chose Agency Analytics
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth …
Chose Agency Analytics
Agency Analytics conducts site diagnostics, which is a complete evaluation means for traffic evaluation. Agency Analytics has done extra SEO features, through SERP tracking among other competitive approaches. Also, recommends the features to include in a site, to make it more …
Chose Agency Analytics
AgencyAnalytics is our preferred choice after using the above platforms and many others like them. Big or small, expensive or cheap, AgencyAnalytics takes the cake every time!
Chose Agency Analytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, …
Chose Agency Analytics

We identified Agency Analytics as the most well-rounded software for our agency’s needs. The platform was reasonably priced and included integrations for SEO, paid search, paid social, and organic social. Having reporting and tools for all major marketing channels will be …

Chose Agency Analytics
Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital …
Chose Agency Analytics
I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the …
Chose Agency Analytics
We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I …
Chose Agency Analytics
We stopped using Raventools because the report rendering was ridiculously slow.
Chose Agency Analytics
I've used MOZ fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than MOZ.
Google Trends
Chose Google Trends
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall …
Chose Google Trends
They are both great tools. I prefer Google Trends because of the location capabilities and being able to go hyper-local. It does not however provide the details on cost and competition like SEM Rush does.
Chose Google Trends
Google Trends is probably the easier of the many other Google platforms to identify keywords. I haven't used other keyword platforms because I don't trust them—I rather use a tool directly from Google to evaluate popular keywords. That being said, Google Trends is very limited …
Chose Google Trends
I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and …
Chose Google Trends
It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — …
Chose Google Trends
Google Trends provides insights that are only available through Google, however, it does not include other important trends such as those on social media or via their competitors.
Chose Google Trends
Google Trends is great used alongside a tool like MozPro. It complements the quantitive data found in the Moz Keyword Research Tool.
Chose Google Trends
I've used SEMrush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMrush, but Google Trends is better at doing the trend analyzing than SEMrush is.
Chose Google Trends
One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or BuzzSumo, …
Chose Google Trends
We used multiple platforms. Google Trends is just one of them! It's important to have multiple tools to check and reference back and forth. Google Trends is totally free for everybody so why not give it a try.
Chose Google Trends
I haven’t used any tools quite like Google Trends.
Chose Google Trends
Other Google products I have used would be Adwords. I would use this along with that program since they do entirely different things.
Chose Google Trends
Google Trends tends to be slightly more accurate than the other products, because Google has access to more user data for the algorithm to take into consideration when providing trends and information. We like this tool because it also aligns better with the Google tools we use …
Chose Google Trends
We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for …
Chose Google Trends
We haven't tried anything apart from Google Trends.
Chose Google Trends
Google AdSense is much more detailed, but requires the user to be logged in and have an active Google Adsense account, sometimes it's quicker to just use Google trends.
Chose Google Trends
Google Trends has the biggest source of data and is the most accurate. It cannot be used without any other tool because of its own limits (keyword suggestion, semantical analysis, etc.).
Chose Google Trends
Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive …
Chose Google Trends
Google Trends and Open Web Analytics are both similar and different. While both products allow a user to track the popularity of a given webpage or search term, Google Trends is more effective in providing content and suggesting trends. Furthermore, I liked the ability to use …
Chose Google Trends
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do …
Chose Google Trends
They're different tools and thus have overlap, but still do quite different jobs. So there really is no exact comparison, in free to use tools, to Google Trends out there. If it could generate periodic reports it would be even better.

Other tools can be quite complimentary to …
Features
Agency AnalyticsGoogle Trends
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
Google Trends
8.4
Ratings
8% above category average
Keyword analysis00 Ratings10.00 Ratings
Backlink management00 Ratings4.60 Ratings
SERP ranking tracking00 Ratings10.00 Ratings
Page grader00 Ratings10.00 Ratings
Competitive analysis00 Ratings9.00 Ratings
Site audit / diagnostics00 Ratings7.00 Ratings
Site recommendations00 Ratings10.00 Ratings
Task management00 Ratings6.20 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
Google Trends
10.0
Ratings
27% above category average
Local SEO00 Ratings10.00 Ratings
Social SEO00 Ratings10.00 Ratings
Mobile SEO00 Ratings10.00 Ratings
Global SEO00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
Google Trends
3.7
Ratings
78% below category average
Multi-domain support00 Ratings5.80 Ratings
Integration with web analytics tools00 Ratings1.60 Ratings
Best Alternatives
Agency AnalyticsGoogle Trends
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsGoogle Trends
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
9.8
(0 ratings)
6.4
(0 ratings)
User Testimonials
Agency AnalyticsGoogle Trends
Likelihood to Recommend
Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.
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Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
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Pros
  • Beautiful platform. Easy to use and view.
  • Transparent for us with clients as we can add our clients to give them live access to the dashboard.
  • Loads of integrations!
  • The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter.
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  • Allows you to search keywords and phrases in certain locations to see search volumes, this is huge and helps us be successful with our Google Ad campaigns.
  • Shows us insights into trending topics which allows us to stay in the know and apply any relevant trends to current clients.
  • Year in Search and Trending Topics provides us great inspiration for our ads
  • Being able to search in certain locations gives us a ton of help when setting up campaigns and doing our keyword research for clients.
  • Being able to compare multiple keywords or search terms side by side is extremely helpful.
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Cons
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
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Usability
No answers on this topic
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
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Support Rating
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
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Alternatives Considered
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users.
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I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
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Return on Investment
  • It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it.
  • We can identify issues and solve for them before we lose clients
  • It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses
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  • I can't really give a measurement of how Google Trends has directly contributed.
  • Since Google Trends is free I would have to say that it is all positive ROI.
  • I can say that Google Trends definitely makes it easier to accomplish my business objectives of delivering the most relevant and insightful advice to my clients regarding their SEO, Social Media Publishing, and Online Advertising.
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ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page