Agency Analytics vs. Klipfolio Klips

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$12
per month per client campaign (minimum 5 client campaigns)
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Pricing
Agency AnalyticsKlipfolio Klips
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
Base
$90
per month
Grow
$190
per month
Team
$350
per month
Offerings
Pricing Offerings
Agency AnalyticsKlipfolio Klips
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).Discount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.
More Pricing Information
Community Pulse
Agency AnalyticsKlipfolio Klips
Considered Both Products
Agency Analytics
Chose Agency Analytics
Agency Analytics is the best analytics platform for analyzing and reporting on multiple digital platforms under one roof. I haven't run into anything more powerful for analytics in my 10 years of marketing. Other platforms fall short on their list of integrations and what …
Chose Agency Analytics
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth …
Chose Agency Analytics
Agency Analytics conducts site diagnostics, which is a complete evaluation means for traffic evaluation. Agency Analytics has done extra SEO features, through SERP tracking among other competitive approaches. Also, recommends the features to include in a site, to make it more …
Chose Agency Analytics
AgencyAnalytics is our preferred choice after using the above platforms and many others like them. Big or small, expensive or cheap, AgencyAnalytics takes the cake every time!
Chose Agency Analytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, …
Chose Agency Analytics

We identified Agency Analytics as the most well-rounded software for our agency’s needs. The platform was reasonably priced and included integrations for SEO, paid search, paid social, and organic social. Having reporting and tools for all major marketing channels will be …

Chose Agency Analytics
Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital …
Chose Agency Analytics
I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the …
Chose Agency Analytics
We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I …
Chose Agency Analytics
We stopped using Raventools because the report rendering was ridiculously slow.
Chose Agency Analytics
I've used MOZ fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than MOZ.
Klipfolio Klips
Chose Klipfolio Klips
It was clear that Klipfolio had the edge in terms of the number of third-party connectors and templates available, allowing us to quickly be up and running with various API integrations and visually stunning designs in only an hour. It was a no-brainer for us, and we're glad we …
Chose Klipfolio Klips
Compared to other tools, Klipfolio is a more versatile one. These features allow us to create a dashboard that can incorporate data from several sources. In many
Chose Klipfolio Klips
The responsive and friendly design of the website caught my attention first, after that I realized that the whole site is the same and it is very easy to enter the metrics of each site.
Chose Klipfolio Klips
Google Data Studio and Microsoft Power BI
Chose Klipfolio Klips
Klipfolio is a more flexible tool when we consider its many functions. These functions allows the us to create a dashboard which can combine multiple data sources. These combinations of data sources often provide deeper insights when compared with other visualization tools. …
Chose Klipfolio Klips
Not quite as close but a lot of the data one uses goes to Klipfolio. It would be great if they were to connected more seamlessly. Sometimes using the data in Google Sheets and Google Slides is the easiest option, despite corporate wanting us to use the program more.
Chose Klipfolio Klips
Klipfolio had by the far most user-friendly interface with the best visualization I found. The price was below average on the software I compared to when I first purchased Klipfolio back in 2018. Today I primarily use Microsoft Power BI, because it is part of the Microsoft …
Chose Klipfolio Klips
Over the years, I have been required to work with other platforms to collect and analyze data for a variety of ad agencies and clients that I have worked with. It really came down to a Goldilocks comparison where we consistently found that dashboard platforms were bloated with …
Chose Klipfolio Klips
I chose Klipfolio for its low-cost-of-entry, the easy to use designer/editor and multitude of data sources expecting to outgrow it 'someday', but have yet to encounter any significant limitations that would make me want to switch. Power BI and Tableau both have much larger …
Chose Klipfolio Klips
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run …
Chose Klipfolio Klips
Klipfolio had the best API. We could connect more MarTech with Klipfolio than any other BI tool we used. Klipfolio's API was also the most stable. We ran into connectivity issues with some of the competitors. The metrics wouldn't refresh because the API lost the connection …
Chose Klipfolio Klips

Klipfolio is certainly the best solution for dashboards. Compared to Power BI, Power BI is more of an analyst tool to build deep analysis and reports. Making and sharing dashboards in Power BI is a pain. Tableau is great but cost way more. Also, the skills needed to build …

Chose Klipfolio Klips
We used Redash before. It isn't as friendly, easy to use and with a great customer support as Klipfolio.

Klipfolio simply has way more features available that won't require you to hard-code.
Chose Klipfolio Klips
They are all based on a similar methodology (Excel) but I felt Klipfolio had better integrations and their support team has been the difference maker. For a company that needs some hand-holding and guidance, Klipfolio is the right choice.
Chose Klipfolio Klips
Klipfolio is much more user friendly and the staff is much quicker at response and will take whatever time is needed to figure out the solutions.
Chose Klipfolio Klips
Klipfolio is cloud-based, allows for customization, reliable, and intuitive. The competitors were all lacking in one or more areas.
Chose Klipfolio Klips
Klipfolio is the better choice, because they have a better price and upgraded flexible plans, many more data connectors, and a good support from the technical team. The Klip constructor is better in graphs, formulas and they have a "snippet code" for programmers. Works better …
Chose Klipfolio Klips
I have not personally tried any other products like Klipfolio, but based on my personal experience Klipfolio has a strong foundation for their platform and I feel its only going to get better over time as they grow. I would encourage people to give a few platforms a try and I …
Chose Klipfolio Klips
They have good support, forums, tutorials, webinars, agents to track your progress, klipfolio university, klipfolio gallery and klipfolio insiders with all the rewards.
Features
Agency AnalyticsKlipfolio Klips
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Agency Analytics
-
Ratings
Klipfolio Klips
9.0
Ratings
7% above category average
Pixel Perfect reports00 Ratings9.10 Ratings
Customizable dashboards00 Ratings8.90 Ratings
Report Formatting Templates00 Ratings9.10 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Agency Analytics
-
Ratings
Klipfolio Klips
8.6
Ratings
8% above category average
Drill-down analysis00 Ratings8.30 Ratings
Formatting capabilities00 Ratings7.80 Ratings
Integration with R or other statistical packages00 Ratings9.10 Ratings
Report sharing and collaboration00 Ratings9.10 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Agency Analytics
-
Ratings
Klipfolio Klips
9.4
Ratings
11% above category average
Publish to Web00 Ratings8.90 Ratings
Publish to PDF00 Ratings9.20 Ratings
Report Delivery Scheduling00 Ratings10.00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Agency Analytics
-
Ratings
Klipfolio Klips
9.3
Ratings
13% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.90 Ratings
Location Analytics / Geographic Visualization00 Ratings9.10 Ratings
Predictive Analytics00 Ratings10.00 Ratings
Best Alternatives
Agency AnalyticsKlipfolio Klips
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Dataiku
Dataiku
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsKlipfolio Klips
Likelihood to Recommend
10.0
(0 ratings)
8.8
(0 ratings)
Usability
-
(0 ratings)
9.5
(0 ratings)
Support Rating
9.8
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
Agency AnalyticsKlipfolio Klips
Likelihood to Recommend
Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.
Read full review
It's
a piece of software that's capable of almost anything. Dynamic variables can be
changed in real-time via the interface's UI/UX and UI/UX customizations. As a
result, it can always keep its database up-to-date and obtain the most current
information from a variety of sources. The Klip customer service team is
extremely friendly and helpful. Every time a problem with the Klip setup
arises, they're there to help. As a result of their activities, they try to
work with the group's experience.
Read full review
Pros
  • Beautiful platform. Easy to use and view.
  • Transparent for us with clients as we can add our clients to give them live access to the dashboard.
  • Loads of integrations!
  • The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter.
Read full review
  • Dashboard design. Super simple and easy to set up, move and size components, and display.
  • Klip creation. This is report/chart creation. Klipfolio straddles the line well between ease-of-use and robust capability for data crunching and visualization.
  • Data sync. I have had very few data sync issues. The sync just works and it is very light-weight on API calls.
  • Multiple data source formats. You can make data sources in JSON, Summarized View, and Detailed View.
  • Modeled data sources. You can create modeled versions of any data source, which allows you to lock in data formats, add columns (including formula columns), and more.
  • Team permissions. I have been able to set team permission sets and use that to display the given dashboards around the office. With this, I can control who has access to which data.
  • Chart options. There is a great selection of chart types to choose from.
  • Great support. Their support staff has always been very responsive—almost always immediate. I have always been able to resolve my issues with them.
Read full review
Cons
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
Read full review
  • Onboarding. The process of setting up a new client for a dashboard can be a little tedious.
  • File size upload and third-party integrations. I have been limited to the size of the .csv file we were uploading but we were able to find a workaround.
Read full review
Usability
No answers on this topic
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
Read full review
Support Rating
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
Read full review
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
Read full review
Implementation Rating
No answers on this topic
None at all; just be sure of what information you will need for working.
Read full review
Alternatives Considered
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users.
Read full review
It was clear that Klipfolio had the edge in terms of the number of third-party connectors and templates available, allowing us to quickly be up and running with various API integrations and visually stunning designs in only an hour. It was a no-brainer for us, and we're glad we went with them instead of the other options.
Read full review
Return on Investment
  • It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it.
  • We can identify issues and solve for them before we lose clients
  • It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses
Read full review
  • Klipfolio not only delivers great-looking dashboards, but it makes our agency look awesome to our clients!
  • Klipfolio is one of the few platforms that we have implemented where the minimal investment has consistently provided maximum results in the return on our investment.
  • Not only had Klipfolio proven to be a fiscally smart - money-saving - move, but has also proven to be a great time saver as well.
  • Thanks to Klipfolio we spend less time having to pull data and have more time to analyze and strategize for our reporting and recommendations to our clients.
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.