Agency Analytics vs. Sprinklr Marketing

Agency Analytics

Sprinklr Marketing

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Agency Analytics	Score 9.9 out of 10	Mid-Size Companies (51-1,000 employees)	Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…	$12 per month per client campaign (minimum 5 client campaigns)
Sprinklr Marketing	Score 8.0 out of 10	N/A	Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…	N/A

Pricing

Agency Analytics

Sprinklr Marketing

Editions & Modules

Freelancer: $12
per month per client campaign (minimum 5 client campaigns)
Agency: $18
per month per client campaign (minimum 10 client campaigns)
Enterprise: contact for enterprise pricing

No answers on this topic

Offerings

Pricing Offerings
Agency Analytics	Sprinklr Marketing
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

What is a Client Campaign? A client campaign represents a client (their website and integrations).

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More Pricing Information

Community Pulse
	Agency Analytics	Sprinklr Marketing
Considered Both Products	Agency Analytics Verified User Anonymous Chose Agency Analytics Agency Analytics is the best analytics platform for analyzing and reporting on multiple digital platforms under one roof. I haven't run into anything more powerful for analytics in my 10 years of marketing. Other platforms fall short on their list of integrations and what … Incentivized Helpful? Nathan Linkon Senior Software Engineer Chose Agency Analytics The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth … Incentivized Helpful? JM Johnston Mukwi IT Support Chose Agency Analytics Agency Analytics conducts site diagnostics, which is a complete evaluation means for traffic evaluation. Agency Analytics has done extra SEO features, through SERP tracking among other competitive approaches. Also, recommends the features to include in a site, to make it more … Incentivized Helpful? Sally Benson Digital Marketing Manager Chose Agency Analytics AgencyAnalytics is our preferred choice after using the above platforms and many others like them. Big or small, expensive or cheap, AgencyAnalytics takes the cake every time! Incentivized Helpful? Verified User Anonymous Chose Agency Analytics This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, … Incentivized Helpful? Charles Fashana, MBA COO (Chief Operating Officer) Chose Agency Analytics We identified Agency Analytics as the most well-rounded software for our agency’s needs. The platform was reasonably priced and included integrations for SEO, paid search, paid social, and organic social. Having reporting and tools for all major marketing channels will be … Incentivized Helpful? Verified User Anonymous Chose Agency Analytics Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital … Incentivized Helpful? Vito Altamura SEO Strategist Chose Agency Analytics I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the … Incentivized Helpful? Michael Stein Managing Partner Chose Agency Analytics Google Data Studio Incentivized Helpful? Sarah Nelson Customer Service Manager Chose Agency Analytics We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I … Incentivized Helpful? Gene Sower Internet Marketing Agency Chose Agency Analytics We stopped using Raventools because the report rendering was ridiculously slow. Incentivized Helpful? Gerry Dapergolas Inbound Marketing Strategist Chose Agency Analytics Semrush for more detailed analysis Incentivized Helpful? Jason Montoya Servant Leader Chose Agency Analytics I've used MOZ fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than MOZ. Incentivized Helpful?	Sprinklr Marketing Verified User Anonymous Chose Sprinklr Marketing We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing This tool was much easier to implement and understand for my team. Incentivized Helpful? Joseph Alleruzzo Director, Client Lead Chose Sprinklr Marketing Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale. Incentivized Helpful? Robert Lange Head of Paid Media & Social Media Consultant, Strategist Chose Sprinklr Marketing We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing There are none, otherwise we would have switched. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on … Incentivized Helpful? Alejandro Mac Swiney Regional Brand Marketing Manager Latin America Chose Sprinklr Marketing I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Not part of decision making. Sprinklr was already implemented when I became involved with the platform. Incentivized Helpful? MB Marena Bitz Social Media Strategist Chose Sprinklr Marketing I have never used another product aside from Sprinklr Marketing. Incentivized Helpful? Alissa Calomino Senior Business Solutions Owner for Marketing Technology Chose Sprinklr Marketing I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities. Incentivized Helpful?

Features

Agency Analytics

Sprinklr Marketing

Content Creation

Comparison of Content Creation features of Product A and Product B
	Agency Analytics - Ratings	Sprinklr Marketing 7.0 Ratings 14% below category average
Ideation	00 Ratings	5.00 Ratings
Approval workflows	00 Ratings	5.00 Ratings
Content collaboration	00 Ratings	8.20 Ratings
Content calendar	00 Ratings	9.60 Ratings
Network for content licensing/production	00 Ratings	7.30 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	Agency Analytics - Ratings	Sprinklr Marketing 8.0 Ratings 1% below category average
Content hub	00 Ratings	9.10 Ratings
Forms / Gated content	00 Ratings	5.50 Ratings
Embedded CTAs	00 Ratings	9.10 Ratings
Content distribution	00 Ratings	7.30 Ratings
Content promotion	00 Ratings	8.10 Ratings
Content automation	00 Ratings	9.10 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	Agency Analytics - Ratings	Sprinklr Marketing 8.5 Ratings 8% above category average
Audience profiling and targeting	00 Ratings	8.10 Ratings
Closed-loop tracking and reporting	00 Ratings	8.50 Ratings
Content performance analytics	00 Ratings	9.60 Ratings
Campaign optimization dashboard	00 Ratings	7.70 Ratings
Competitive analytics	00 Ratings	8.50 Ratings

Best Alternatives
	Agency Analytics	Sprinklr Marketing
Small Businesses	Supermetrics Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	Supermetrics Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Alteryx Platform Score 8.9 out of 10	Vyond Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Agency Analytics	Sprinklr Marketing
Likelihood to Recommend	10.0 (0 ratings)	7.0 (0 ratings)
Support Rating	9.8 (0 ratings)	8.0 (0 ratings)

User Testimonials
	Agency Analytics	Sprinklr Marketing
Likelihood to Recommend	Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer. Incentivized JM Johnston Mukwi IT Support Read full review	Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform Incentivized Verified User Anonymous Read full review
Pros	Beautiful platform. Easy to use and view. Transparent for us with clients as we can add our clients to give them live access to the dashboard. Loads of integrations! The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter. Incentivized Sally Benson Digital Marketing Manager Read full review	Allows you to share and suggest pieces of content to other entities within the organization. Has great reporting with lots of filters to drill down to the information you need. It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date. Incentivized Corey Walker Marketing Specialist Read full review
Cons	Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously. Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor. Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only. Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner. Incentivized Vito Altamura SEO Strategist Read full review	Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights Incentivized MB Marena Bitz Social Media Strategist Read full review
Support Rating	They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance. Incentivized Verified User Anonymous Read full review	Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling Incentivized Verified User Anonymous Read full review
Alternatives Considered	The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users. Incentivized Nathan Linkon Senior Software Engineer Read full review	We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Verified User Anonymous Read full review
Return on Investment	It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it. We can identify issues and solve for them before we lose clients It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses Incentivized Verified User Anonymous Read full review	Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action. As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI. Incentivized Alissa Calomino Senior Business Solutions Owner for Marketing Technology Read full review
ScreenShots	Agency Analytics Screenshots