Agency Analytics vs. SpyFu

Agency Analytics

SpyFu

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Agency Analytics	Score 9.9 out of 10	Mid-Size Companies (51-1,000 employees)	Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…	$12 per month per client campaign (minimum 5 client campaigns)
SpyFu	Score 7.0 out of 10	N/A	SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…	$39 per month

Pricing

Agency Analytics

SpyFu

Editions & Modules

Freelancer: $12
per month per client campaign (minimum 5 client campaigns)
Agency: $18
per month per client campaign (minimum 10 client campaigns)
Enterprise: contact for enterprise pricing

Basic: $39
per month
Professional: $79
per month
Team: $299
per month

Offerings

Pricing Offerings
Agency Analytics	SpyFu
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

What is a Client Campaign? A client campaign represents a client (their website and integrations).

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More Pricing Information

Community Pulse
	Agency Analytics	SpyFu
Considered Both Products	Agency Analytics Verified User Anonymous Chose Agency Analytics Agency Analytics is the best analytics platform for analyzing and reporting on multiple digital platforms under one roof. I haven't run into anything more powerful for analytics in my 10 years of marketing. Other platforms fall short on their list of integrations and what … Incentivized Helpful? Nathan Linkon Senior Software Engineer Chose Agency Analytics The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth … Incentivized Helpful? JM Johnston Mukwi IT Support Chose Agency Analytics Agency Analytics conducts site diagnostics, which is a complete evaluation means for traffic evaluation. Agency Analytics has done extra SEO features, through SERP tracking among other competitive approaches. Also, recommends the features to include in a site, to make it more … Incentivized Helpful? Sally Benson Digital Marketing Manager Chose Agency Analytics AgencyAnalytics is our preferred choice after using the above platforms and many others like them. Big or small, expensive or cheap, AgencyAnalytics takes the cake every time! Incentivized Helpful? Verified User Anonymous Chose Agency Analytics This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, … Incentivized Helpful? Charles Fashana, MBA COO (Chief Operating Officer) Chose Agency Analytics We identified Agency Analytics as the most well-rounded software for our agency’s needs. The platform was reasonably priced and included integrations for SEO, paid search, paid social, and organic social. Having reporting and tools for all major marketing channels will be … Incentivized Helpful? Verified User Anonymous Chose Agency Analytics Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital … Incentivized Helpful? Vito Altamura SEO Strategist Chose Agency Analytics I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the … Incentivized Helpful? Michael Stein Managing Partner Chose Agency Analytics Google Data Studio Incentivized Helpful? Sarah Nelson Customer Service Manager Chose Agency Analytics We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I … Incentivized Helpful? Gene Sower Internet Marketing Agency Chose Agency Analytics We stopped using Raventools because the report rendering was ridiculously slow. Incentivized Helpful? Gerry Dapergolas Inbound Marketing Strategist Chose Agency Analytics Semrush for more detailed analysis Incentivized Helpful? Jason Montoya Servant Leader Chose Agency Analytics I've used MOZ fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than MOZ. Incentivized Helpful?	SpyFu Verified User Anonymous Chose SpyFu SpyFu is a good tool and it certainly provides a good starting point for any basic PPC or SEO campaign. I dont believe it has the comprehensive features that a tool like Ahrefs has, as it doesnt have the granular data these tools possess. However, it is still well worth using … Incentivized Helpful? Verified User Anonymous Chose SpyFu I use Ahrefs for Site audit, Keyword Research, Backlink analysis, and some parts of competitor analysis. SpyFu I always wanted to keep primary, but it's not doable with the limitation of their database, which forces me to use Ahrefs for that reason. Incentivized Helpful? Verified User Anonymous Chose SpyFu It's a great little tool that offers pretty much everything you can get from Moz or Semrush at a fraction of the cost. My company uses a few different tools but I always come back to SpyFu because it is so easy to use and their build-in reporting is great. Incentivized Helpful? Rohit Langde Marketing Manager Chose SpyFu SpyFu is more cost-effective than both (Ahrefs and SEMRush), but we have to compromise on the data's accuracy. However, the data reporting and user interface of SpyFu make it easy to decipher. For Paid Ads keyword lookup, we prefer SpyFu to any other tool maybe, because it's … Incentivized Helpful? Verified User Anonymous Chose SpyFu Hootsuite and Google Analytics Incentivized Helpful? Verified User Anonymous Chose SpyFu I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I … Incentivized Helpful? Verified User Anonymous Chose SpyFu I've used SEMRush as well. SEMRush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two … Incentivized Helpful? Lisa Arrington Digital Marketing Manager Chose SpyFu Compared to SEMRush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an … Incentivized Helpful? Verified User Anonymous Chose SpyFu Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing … Incentivized Helpful? Verified User Anonymous Chose SpyFu SpyFu has what we needed from SEMrush, and Spyfu is more reasonably priced. Spyfu does not have some of the higher level and specific tools, but is great for the price. Incentivized Helpful? Tyler Heaps Director of Marketing Chose SpyFu SpyFu offers the best keyword research platform out there. I have used this for many companies that are still using this tool today. It's always been one of my first marketing software recommendations to companies I work with. For those who understand digital marketing such as … Incentivized Helpful? EV Elias Van Son Sr. Paid Search Specialist Chose SpyFu I spent years exclusively using SEMrush for this kind of competitor PPC data, and have used Moz in the past on several occasions. I feel that SpyFu is more well-rounded and provides deeper insights than these other products, and honestly, it's just more updated as well. Easier … Incentivized Helpful? JK Jonathan Kagan VP Chose SpyFu Currently we actively use SEMRush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is … Incentivized Helpful? KJ Kathleen Jasper CEO (Chief Executive Officer) Chose SpyFu Better price. Much easier to use. Incentivized Helpful? Kathryn Johnson Marketing Specialist Chose SpyFu I haven't used other platforms because our webmaster suggested it. Incentivized Helpful? Jake Hundley CEO (Chief Executive Officer) Chose SpyFu When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option … Incentivized Helpful? George Louvis Owner Chose SpyFu I haven't checked any competitors. SpyFu was the one I found first and it works so well that I never needed to look for an alternative. I can't imagine trying to do my job without it. It's that good. Incentivized Helpful? Verified User Anonymous Chose SpyFu It isn't fair to compare these two tools overall. They have a few shared pieces, but SEMrush is much more expensive but includes many more tools making it a full SEO suite. When looking strictly at the shared tools from both companies (the competitor keyword tools), they stack … Incentivized Helpful? BM Bill Martin Director of Search Chose SpyFu It is comparable with SemRush and others Incentivized Helpful? Ruben Diaz SEM Campaign Manager- Independent Contractor Chose SpyFu I've only used SpyFu. Incentivized Helpful? Verified User Anonymous Chose SpyFu We use Moz for tracking Keywords monthly, and we also use it more for backlink research. We like the keyword research available in SpyFu better than Moz. Incentivized Helpful? Verified User Anonymous Chose SpyFu Personally, the only tool I use as often as SEMRush. If you have the SEMrush paid version, I personally choose to use that over SpyFu. SpyFu is the best free search analytics tool online though. It has the greatest offerings in its free pack and allows you to have the most … Incentivized Helpful? Verified User Anonymous Chose SpyFu They both give me great value, I use them together to get the best results. SimilarWeb gives me a holistic view of a website's traffic - it includes both organic and paid traffic, while SpyFu gives only organic traffic results. Incentivized Helpful? Verified User Anonymous Chose SpyFu We looked at SEM Rush, but for the price, we decided to give SpyFu a chance. SpyFu is very affordable compared to other similar tools. I think that I can overlook some of the lack of intuitiveness of the platform given the low monthly price. Incentivized Helpful? Frank Watson CEO Chose SpyFu On keyword insights, SpyFu wins - Other elements covered Screaming Frog has better information. Incentivized Helpful?

Features

Agency Analytics

SpyFu

SEO

Comparison of SEO features of Product A and Product B
	Agency Analytics - Ratings	SpyFu 6.6 Ratings 16% below category average
Keyword analysis	00 Ratings	7.00 Ratings
Backlink management	00 Ratings	6.00 Ratings
SERP ranking tracking	00 Ratings	6.00 Ratings
Page grader	00 Ratings	7.80 Ratings
Competitive analysis	00 Ratings	7.00 Ratings
Site audit / diagnostics	00 Ratings	7.20 Ratings
Site recommendations	00 Ratings	6.00 Ratings
Task management	00 Ratings	6.10 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	Agency Analytics - Ratings	SpyFu 5.8 Ratings 27% below category average
Local SEO	00 Ratings	5.00 Ratings
Social SEO	00 Ratings	5.00 Ratings
Mobile SEO	00 Ratings	8.00 Ratings
Global SEO	00 Ratings	5.00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	Agency Analytics - Ratings	SpyFu 7.2 Ratings 16% below category average
Multi-domain support	00 Ratings	6.00 Ratings
Integration with web analytics tools	00 Ratings	8.50 Ratings

Best Alternatives
	Agency Analytics	SpyFu
Small Businesses	Supermetrics Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Supermetrics Score 10.0 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Alteryx Platform Score 8.9 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Agency Analytics	SpyFu
Likelihood to Recommend	10.0 (0 ratings)	7.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (0 ratings)
Usability	- (0 ratings)	7.0 (0 ratings)
Support Rating	9.8 (0 ratings)	7.6 (0 ratings)

User Testimonials
	Agency Analytics	SpyFu
Likelihood to Recommend	Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer. Incentivized JM Johnston Mukwi IT Support Read full review	If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on. Incentivized Verified User Anonymous Read full review
Pros	Beautiful platform. Easy to use and view. Transparent for us with clients as we can add our clients to give them live access to the dashboard. Loads of integrations! The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter. Incentivized Sally Benson Digital Marketing Manager Read full review	Keeping a tab on competitors organic and inorganic activities Helps identify where the competitor is getting the backlinks from. Identify competitors top content and the keywords that's bringing them traffic Get proper information of their current and past ADS run on Google. Incentivized Verified User Anonymous Read full review
Cons	Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously. Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor. Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only. Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner. Incentivized Vito Altamura SEO Strategist Read full review	As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture. When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers. Chris Romero SEM Manager Read full review
Usability	No answers on this topic	SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack Incentivized Verified User Anonymous Read full review
Support Rating	They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance. Incentivized Verified User Anonymous Read full review	SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise. Incentivized George Louvis Owner Read full review
Alternatives Considered	The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users. Incentivized Nathan Linkon Senior Software Engineer Read full review	I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing. Incentivized Verified User Anonymous Read full review
Return on Investment	It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it. We can identify issues and solve for them before we lose clients It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses Incentivized Verified User Anonymous Read full review	Helping us track our ranking. It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear. You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place! Incentivized Verified User Anonymous Read full review
ScreenShots	Agency Analytics Screenshots