Agile CRM vs. Insightly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agile CRM
Score 9.8 out of 10
N/A
Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.
$14.99
per month per user
Insightly
Score 7.4 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$29
per month (billed annually) per user
Pricing
Agile CRMInsightly
Editions & Modules
Starter
$14.99
per month per user
Regular
$49.99
per month per user
Enterprise
$79.99
per month per user
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
Agile CRMInsightly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing (34%), and additional discounts available for 2-year plans (40%).
More Pricing Information
Community Pulse
Agile CRMInsightly
Considered Both Products
Agile CRM
Chose Agile CRM
Agile is more user-friendly and better sits our needs due to tagging, workflows, and its campaign structures. However, we are considering moving away due to support and email issues.
Chose Agile CRM
It used to be great, but that was 5 years ago. [In my opinion], its more recent takeover by 500 Apps is a disaster and the systems are broken.
Chose Agile CRM
It was able to do most of the functions needed but was the most cost-effective to get us started. If you are a new company and looking to get started with a CRM start here for a year or two and when you have the money you can pay for one of the bigger players. This platform …
Chose Agile CRM
I have used Microsoft 365 and older DOS-based programs, both of which have clunky interfaces, are not very user friendly, and are very hard to customize for information. For example, to have a searchable function in 365, we had to add a window and put our search words in the …
Chose Agile CRM
Agile is much more cost effective than Salesforce for some of the projects we do.
Chose Agile CRM
It works better than other systems because of different factors such as the effective customer portal, the ability to email the case facility directly, the chat/live support experience, the social integration experiences such as Twitter, Facebook, the ability to make, receive, …
Chose Agile CRM
The price is far more affordable for a startup with Agile, however, HubSpot has far better features and support.
Chose Agile CRM
Agile CRM is an all-in-one CRM tool that is easy to use and cost-efficient depending on your business needs. Agile is a very effective CRM system and can quickly access your customer/prospect information. Agile's ability to integrate the marketing automation, CRM, telephony, …
Chose Agile CRM
Saleforce - Too expensive.
SugarCRM - Versatile. Free. But Slow.
Filemaker - Originally designed my own CRMWhich gave me full control of all functionality. But having an online system that is hosted in the cloud provides considerable advantages particularly when allowing access …
Chose Agile CRM
I trialed a number of other CRMs much to the disgust of my colleagues!

  • Pipedrive was great but more sales focussed and heavy on Javascript so felt slow at times
Chose Agile CRM
Agile CRM did most of what PipeDrive did, some of what Hubspot does, and a range of other stuff that I was starry eyed about at the outset. but I eventually concluded that a jack-of-all-trades was not what i was looking for. And while the support team tried, they didn't have …
Chose Agile CRM
Agile CRM is much less expensive than salesforce. It might not have all the potential of those thousands of add-ons, but for those who have basic needs – and the need to customize to some extent, it more than delivers.
Agile CRM has more advanced features, particularly around …
Chose Agile CRM
Much easier to set up against Zoho.
User-friendly against Zoho.
Team acceptance against Zoho.
Chose Agile CRM
With Agile CRM, I get the most bang for my buck, being a one-man operation. Their selling point that they offer everything you need is very sexy when the budget is limited. At the end of the day, Agile CRM offered a solution to my core business problem (which was centralizing …
Insightly
Chose Insightly
I did not select Insightly for our company as I am a user but not a decision maker, but compared to Chronus, Insightly is a much more organized CRM. Chronus also had technical issues that slowed or prevented our work, and I have rarely run into that in my time using Insightly.
Chose Insightly
Insightly has just worked much better. The thing about Insightly that really sets it apart is the email linking. Having the ability to read all of the emails sent and received during the project let's you see the full story of the projects inception to its completion. …
Chose Insightly
I have forgotten the names of the softwares because we did the scoping over a year ago, but insightly was the best by far for our needs. The other two were focused on a different side of property services and had a lot of features that were not applicable. Without insightly, we …
Chose Insightly
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. …
Chose Insightly
I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
Chose Insightly
Insightly can be easily navigated and is straightforward. Based on my experience, it is more intuitive, and the menu buttons are self-explanatory, unlike the salesforce I have experienced. There are just a lot of buttons to click from, or sometimes, it could be a drop-down box …
Chose Insightly
These have higher prices and offer more extensive products we wouldn't utilize at our growth stage.
Chose Insightly
I moved jobs and my new employer uses Insightly.
Chose Insightly
I find them superior for what they do.
Insightly does a better job on managing marketing lists
Chose Insightly
Not too sure sorry, I have not used any other CRMs. We do use platforms such as Monday to track our workflows, we find it a lot easier to track actions as a whole. However Insightly does store details and information regarding our clients a lot better then Monday would.
Chose Insightly
Insightly was easy to customise and allows for us to have fields in our CRM that are relevant to us. Workflow management and marketing is better on other platforms
Chose Insightly
HubSpot‘s interface is much cleaner and easier to use in my opinion. I did not like working within Salesforce.
Chose Insightly
We mainly selected Insightly for ease of use for end users and its ability to allow us to customize.

Once we had it, we began to see all of the other things (already mentioned) that were great about it.
Chose Insightly
We’re looking to use a simple CRM that can fulfill our needs for a CRM. We needed to manage our Pipeline and Opportunities in a simple and easy format, that the entire team could utilize on a daily basis and Dashboard that were useable and changeable to our needs. Insightly has …
Chose Insightly
Not quite as capable as SalesForce, but much better suited for smaller companies, since SF cannot quite compete at the same price level.
Chose Insightly
I have had experience with other tools and the Insightly support is far better than my experience with the other tools. Support and training are critical when it comes to the adoption of a new tool within an organization. Insightly very much values their partnerships and …
Chose Insightly
The Insightly Marketing app is more flexible than Mailchimp, and we love how it's integrated with Insightly's tags.
Chose Insightly
Has all the features a business needs like ease of use, robust reporting & customizations without the high cost that comes other well known CRMs
Chose Insightly
Insightly can stand on the same line with these other powerful crms. I selected insightly because they are a great value CRM with all the features from the big competition in terms of customisation. They are a powerful software that keeps up with the Joneses but does it at a …
Chose Insightly
Salesforce was always confusing to use, and quite a mess. Companies that I worked at in the past had to invest a significant amount of time creating a salesforce portal or skin to actually make it usable by the sales representatives. Even then, integration was always a bit …
Chose Insightly
Insightly has far more modern applications than Goldmine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. Goldmine seemed to really be geared more towards a sales …
Chose Insightly
Insightly is by far best Crm ive used , very clear and spot on with organization and simplicity making it very user friendly for anyone of any age
Features
Agile CRMInsightly
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Agile CRM
3.2
Ratings
83% below category average
Insightly
7.3
Ratings
5% below category average
Customer data management / contact management3.60 Ratings8.60 Ratings
Workflow management5.50 Ratings6.60 Ratings
Territory management2.30 Ratings6.80 Ratings
Opportunity management3.40 Ratings8.70 Ratings
Integration with email client (e.g., Outlook or Gmail)1.10 Ratings6.70 Ratings
Contract management4.20 Ratings6.50 Ratings
Quote & order management3.50 Ratings8.30 Ratings
Interaction tracking3.70 Ratings5.90 Ratings
Channel / partner relationship management1.70 Ratings7.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Agile CRM
1.8
Ratings
123% below category average
Insightly
7.1
Ratings
6% below category average
Case management1.80 Ratings7.00 Ratings
Call center management1.80 Ratings7.20 Ratings
Help desk management1.80 Ratings7.10 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Agile CRM
3.3
Ratings
79% below category average
Insightly
4.9
Ratings
43% below category average
Lead management5.50 Ratings5.40 Ratings
Email marketing1.10 Ratings4.50 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Agile CRM
3.6
Ratings
71% below category average
Insightly
6.3
Ratings
19% below category average
Task management4.90 Ratings6.30 Ratings
Billing and invoicing management1.40 Ratings6.00 Ratings
Reporting4.40 Ratings6.50 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Agile CRM
1.4
Ratings
138% below category average
Insightly
7.5
Ratings
1% below category average
Forecasting1.30 Ratings7.00 Ratings
Pipeline visualization1.90 Ratings8.00 Ratings
Customizable reports1.10 Ratings7.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
Agile CRM
4.1
Ratings
59% below category average
Insightly
6.2
Ratings
19% below category average
Custom fields3.90 Ratings6.50 Ratings
Custom objects6.00 Ratings6.00 Ratings
Scripting environment1.40 Ratings6.80 Ratings
API for custom integration5.00 Ratings5.50 Ratings
Security
Comparison of Security features of Product A and Product B
Agile CRM
5.9
Ratings
34% below category average
Insightly
8.0
Ratings
4% below category average
Single sign-on capability5.90 Ratings7.80 Ratings
Role-based user permissions5.90 Ratings8.20 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Agile CRM
3.0
Ratings
84% below category average
Insightly
7.4
Ratings
1% above category average
Social data3.00 Ratings6.80 Ratings
Social engagement3.00 Ratings8.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Agile CRM
5.2
Ratings
34% below category average
Insightly
6.0
Ratings
20% below category average
Marketing automation6.50 Ratings6.90 Ratings
Compensation management3.80 Ratings5.10 Ratings
Platform
Comparison of Platform features of Product A and Product B
Agile CRM
8.3
Ratings
12% above category average
Insightly
4.8
Ratings
42% below category average
Mobile access8.30 Ratings4.80 Ratings
Best Alternatives
Agile CRMInsightly
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agile CRMInsightly
Likelihood to Recommend
4.1
(0 ratings)
7.1
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.2
(0 ratings)
Usability
2.1
(0 ratings)
7.4
(0 ratings)
Availability
10.0
(0 ratings)
9.0
(0 ratings)
Performance
10.0
(0 ratings)
7.9
(0 ratings)
Support Rating
1.1
(0 ratings)
8.9
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
10.0
(0 ratings)
9.0
(0 ratings)
Implementation Rating
10.0
(0 ratings)
8.2
(0 ratings)
Configurability
10.0
(0 ratings)
9.9
(0 ratings)
Ease of integration
10.0
(0 ratings)
9.0
(0 ratings)
Product Scalability
10.0
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
7.8
(0 ratings)
User Testimonials
Agile CRMInsightly
Likelihood to Recommend
Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and f=defeating the purpose of the system.
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For what we use it for and the ease of use I am happy to recommend Insightly however I can appreciate that others may have more complex feature requirements than I use. As such I would mainly only recommend it to people who I feel would use it in a similar capacity to me.
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Pros
  • The set-up was simple. We ran into a snag with my domain verification, but Agile support worked with me to get it resolved.
  • I love being able to create several scripts based on persona. You can easily use a rule to display the appropriate script for each contact.
  • Even team members new to CRM were able to grasp it and be efficient within a few hours - it's simple to navigate.
Read full review
  • Customization. Although there are some limitations, the world is almost your oyster with Insightly's customizations.
  • Simplicity. I appreciate when policy screens are not loaded with too much going on. Insightly looks clean.
  • Support. Their help center and the Insightly team is amazing.
Read full review
Cons
  • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
  • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
  • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
  • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
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  • The Inquiry feature is missing some functionality, so it is not as useful as the Request feature
  • The Actual Close Date does not autofill when a Request record is closed and marked as Lost/Abandoned
  • The customizable objects and fields are very useful but the System Settings interface could be more user-friendly
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Likelihood to Renew
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
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Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Usability
The tool has an affordable cost and is better than some market competitors. For delivering a great experience with a friendly user interface, low price, great technical support and several features that contribute to IT, sales and marketing teams, I recommend Agile CRM to friends and colleagues looking for such a solution.
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Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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Reliability and Availability
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
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The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Performance
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
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Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Support Rating
The support is good but most of them are in India so heavy accents but if you can work past that they are very helpful and get the job done. What's good about that is they offer all types of hours for support not just 9-5 which I liked because I was able to get to support when I was building in the late-night hours when I couldn't get something to work.
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We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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In-Person Training
No answers on this topic
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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Online Training
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
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I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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Implementation Rating
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
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did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Alternatives Considered
Agile CRM is an all-in-one CRM tool that is easy to use and cost-efficient depending on your business needs. Agile is a very effective CRM system and can quickly access your customer/prospect information. Agile's ability to integrate the marketing automation, CRM, telephony, and analytics with current company procedures and solutions makes it difficult to consider other similar tools.
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Insightly actually have many different fields and customization options for data management. Other programs do not have the ability to organize data in this way. It is easy to manage customer contact information, phone call and email tracking, company management and many other data fields. Microsoft and Google do not provide equivalent programs or services. Insightly customer service is quick to respond and address issues. It just takes quite a few emails in order to properly specify an issue or request
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Scalability
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
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(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Return on Investment
  • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
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  • For negative impact, the time setting up the various data fields and making sure the data was right and how it showed was not easy.
  • Having the integrations available has saved all of us time jumping from platform to platform. Definitely assisted with focus and probably scrubbed at least one meeting.
  • For the few issues we had setting up and customizing the tool, the ease of adoption across all the departments has been truly spectacular and beyond expectations.
  • Hoping the team will make it more plug and play for future rollouts and work on the mobile app and then this platform would be 100!
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ScreenShots

Agile CRM Screenshots

Screenshot of a contact in Agile CRMScreenshot of the Agile CRM dashboardScreenshot of tasks, in Agile CRMScreenshot of Agile CRM reportingScreenshot of stages of a campaign, presented in Agile CRM

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of