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Apptimize from Airship vs. Optimizely Web Experimentation

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Apptimize from Airship

2 Reviews and Ratings

Optimizely Web Experimentation

580 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apptimize from Airship

    Score7 out of 10
    		N/AApptimize, now part of Airship (acquired August 2019) enables organizations to enhance their native iOS and Android apps to create user experiences, improve acquisition, engagement, and retention. The vendor says they do this with a platform that empowers product teams to efficiently run A/B tests, make instant updates, and personalize user experiences through staged and segmented rollouts.N/A

    Optimizely Web Experimentation

    Score8.7 out of 10
    		N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    Apptimize from AirshipOptimizely Web Experimentation
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Apptimize from AirshipOptimizely Web Experimentation
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Apptimize from AirshipOptimizely Web Experimentation
    Considered Both Products
    Airship (formerly Urban Airship)
    No answer on this topic
    Optimizely
    Sylvia Flores
    Chief Creative Officer + Founder in Marketing at Bad Agency (Marketing and Advertising, 1-10 employees)
    Chose Optimizely Web Experimentation
    I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Apptimize from AirshipOptimizely Web Experimentation
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Apptimize from Airship and Optimizely Web Experimentation
    Feature
    Apptimize from Airship
    -
    Ratings
    Optimizely Web Experimentation
    8.0
    150 Ratings
    a/b experiment testing00 Ratings9.0150 Ratings
    Split URL testing00 Ratings8.5122 Ratings
    Multivariate testing00 Ratings8.4127 Ratings
    Multi-page/funnel testing00 Ratings7.9116 Ratings
    Cross-browser testing00 Ratings8.186 Ratings
    Mobile app testing00 Ratings8.066 Ratings
    Test significance00 Ratings8.4136 Ratings
    Visual / WYSIWYG editor00 Ratings8.2121 Ratings
    Advanced code editor00 Ratings8.0114 Ratings
    Page surveys00 Ratings6.217 Ratings
    Visitor recordings00 Ratings8.418 Ratings
    Preview mode00 Ratings7.6133 Ratings
    Test duration calculator00 Ratings7.9101 Ratings
    Experiment scheduler00 Ratings8.2101 Ratings
    Experiment workflow and approval00 Ratings7.881 Ratings
    Dynamic experiment activation00 Ratings7.565 Ratings
    Client-side tests00 Ratings7.888 Ratings
    Server-side tests00 Ratings7.244 Ratings
    Mutually exclusive tests00 Ratings8.274 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Apptimize from Airship and Optimizely Web Experimentation
    Feature
    Apptimize from Airship
    -
    Ratings
    Optimizely Web Experimentation
    8.2
    142 Ratings
    Standard visitor segmentation00 Ratings8.4137 Ratings
    Behavioral visitor segmentation00 Ratings7.6113 Ratings
    Traffic allocation control00 Ratings9.1135 Ratings
    Website personalization00 Ratings7.8103 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Apptimize from Airship and Optimizely Web Experimentation
    Feature
    Apptimize from Airship
    -
    Ratings
    Optimizely Web Experimentation
    8.3
    138 Ratings
    Heatmap tool00 Ratings9.313 Ratings
    Click analytics00 Ratings8.833 Ratings
    Scroll maps00 Ratings8.517 Ratings
    Form fill analysis00 Ratings8.065 Ratings
    Conversion tracking00 Ratings8.744 Ratings
    Goal tracking00 Ratings8.2117 Ratings
    Test reporting00 Ratings7.9126 Ratings
    Results segmentation00 Ratings7.793 Ratings
    CSV export00 Ratings7.992 Ratings
    Experiments results dashboard00 Ratings8.049 Ratings
    User Ratings
    Apptimize from AirshipOptimizely Web Experimentation
    Likelihood to Recommend
    -
    (0 ratings)
    8.7
    (238 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (51 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (58 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (7 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (16 ratings)
    Online Training
    -
    (0 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (11 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (148 ratings)