Optimizely Web Experimentation

Optimizely Web Experimentation

580 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Optimizely Web Experimentation	Score8.7 out of 10	N/A	Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.	N/A

Pricing

Optimizely Web Experimentation

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Pricing Offerings
Optimizely Web Experimentation
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Optional

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Community Pulse
Key User Insights
	Optimizely Web Experimentation
Considered Both Products	Optimizely Verified User Chose Optimizely Web Experimentation The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation I do not have any issues with AB Tasty. They are great. We went with Optimizely because they have several other products that will work together with our business model. Optimizely has grown and it now offers many other products that work with experimentation like CMS, CMP, ODP … Incentivized Helpful? Stevan Hogan Software Engineer in Information Technology at Zapcur (Information Technology & Services, 201-500 employees) Chose Optimizely Web Experimentation Optimizely is highly intuitive, allowing marketers or non-technical folks to run experiments without complicated coding. It also allows for various types of experimentation, including A/B tests, multivariate tests, and personalization. This capability will enable teams to run … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation This is a platform that was already implemented when I started with my current company. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation The feature set and ecosystem for Optimizely seemed much more robust and scalable. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation. Incentivized Helpful? Olivia Hollerbach Senior Analsyt in Information Technology at PetSmart (Consumer Goods, 10,001+ employees) Chose Optimizely Web Experimentation It's a lot more, well, site stacked, it's way better than that. Adobe Target. I think the UI is easier to use on Optimizely. The one thing that I would say comparatively is our analytics talking to each other. Obviously Adobe, we use Adobe Analytics and Adobe Target, so they … Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely is more user-friendly and cost-effective, ideal for experimentation-focused teams, while Adobe Target excels in advanced personalization and seamless integration within the Adobe ecosystem, making it better suited for large enterprises. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation We analyzed a few competitors and optimizely had the most robust feature set and scalability Incentivized Helpful? Verified User Chose Optimizely Web Experimentation I feel Optimizely Web Experimentation stacked up well against Split Incentivized Helpful? Walter Alejos Tech Lead Engineer in Information Technology at 23andMe (Biotechnology, 501-1000 employees) Chose Optimizely Web Experimentation We haven't used other Optimizely products apart from Web Experimentation. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely Web Experimentation was more robust and able to handle the broad array of sites we run than VWO. It has been a great platform to easily add additional sites onto, but still providing a universal overview of all of them, making management a simple task. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation we used Optimizely Web Experimentation then AB Tasty but came back to Optimizley because of its robust stat sig and features as well as all of the products we will be able to work in synchronization. Incentivized Helpful? Mitchell Berger Senior software engineer in Corporate at Alaska Airlines (Airlines/Aviation, 10,001+ employees) Chose Optimizely Web Experimentation We use both, it just depends on the use case. I personally prefer feature experimentation but I see why both are useful. Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely Web Experimentation has more robust product for experimentation specialists than VWO Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Better tools but more expensive Incentivized Helpful? Verified User Chose Optimizely Web Experimentation It exists unlike google optimize Incentivized Helpful? Verified User Chose Optimizely Web Experimentation Optimizely Web Experimentation appeared to be much more user friendly and easier to self-manage than AB Tasty Incentivized Helpful? Colin Ratcliff Lead Optimization Engineer in Engineering at Chick Fil A (Food & Beverages, 501-1000 employees) Chose Optimizely Web Experimentation I think that Optimizely Web Experimentation is much easier to implement and use, but the entire Adobe Experience Cloud provides a ton of value if you have multiple products. Incentivized Helpful? Steve Phillips Website Optimization Manager in Marketing at Colibri Group (E-Learning, 51-200 employees) Chose Optimizely Web Experimentation Honestly, Optimizely Web Experimentation has its pros and cons just like any other tool. We use Optimizely because we have resources here in the country that can help us when e have issues. The support team being local helps a lot so we don't have long wait times to get things … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Optimizely Web Experimentation

Comparison of Testing and Experimentation features of Optimizely Web Experimentation
Feature	Optimizely Web Experimentation 8.0 150 Ratings
a/b experiment testing	9.0150 Ratings
Split URL testing	8.5122 Ratings
Multivariate testing	8.4127 Ratings
Multi-page/funnel testing	7.9116 Ratings
Cross-browser testing	8.186 Ratings
Mobile app testing	8.066 Ratings
Test significance	8.4136 Ratings
Visual / WYSIWYG editor	8.2121 Ratings
Advanced code editor	8.0114 Ratings
Page surveys	6.217 Ratings
Visitor recordings	8.418 Ratings
Preview mode	7.6133 Ratings
Test duration calculator	7.9101 Ratings
Experiment scheduler	8.2101 Ratings
Experiment workflow and approval	7.881 Ratings
Dynamic experiment activation	7.565 Ratings
Client-side tests	7.888 Ratings
Server-side tests	7.244 Ratings
Mutually exclusive tests	8.274 Ratings

Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation
Feature	Optimizely Web Experimentation 8.2 142 Ratings
Standard visitor segmentation	8.4137 Ratings
Behavioral visitor segmentation	7.6113 Ratings
Traffic allocation control	9.1135 Ratings
Website personalization	7.8103 Ratings

Comparison of Results and Analysis features of Optimizely Web Experimentation
Feature	Optimizely Web Experimentation 8.3 138 Ratings
Heatmap tool	9.313 Ratings
Click analytics	8.833 Ratings
Scroll maps	8.517 Ratings
Form fill analysis	8.065 Ratings
Conversion tracking	8.744 Ratings
Goal tracking	8.2117 Ratings
Test reporting	7.9126 Ratings
Results segmentation	7.793 Ratings
CSV export	7.992 Ratings
Experiments results dashboard	8.049 Ratings

User Ratings
	Optimizely Web Experimentation
Likelihood to Recommend	8.7 (238 ratings)
Likelihood to Renew	9.5 (51 ratings)
Usability	10.0 (58 ratings)
Availability	10.0 (7 ratings)
Performance	7.3 (6 ratings)
Support Rating	10.0 (16 ratings)
Online Training	3.0 (1 ratings)
Implementation Rating	8.0 (11 ratings)
Configurability	6.0 (1 ratings)
Product Scalability	8.0 (148 ratings)